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Announcing the Serpenti Sparkle Illumination
A High-Jewelry-Inspired Golden Sparkling Snake on Ginza Tower

From November 1, 2019 to January 13, 2020, Bulgari lights up its Serpenti icon on Ginza Tower and adds some sparkle to the Ginza night sky. Bulgari's Serpenti (Italian for snake) icon was created in the 1940s using a snake motif. Snakes have fascinated people as a symbol of wisdom and rebirth since ancient Greece and Rome.
The icon is used as a motif in Serpenti Sparkle, this year's collaboration with team Lab to create a beautiful, colorful, dreamy illumination with the theme of "Born To Be Gold" for the new watch colection "Serpenti Seduttori." To experience this interactive illumination, please access the following site with smartphones or tablets from 16:30 to 0:00 in front of Bulgari Ginza Tower. You can change the color of the Serpenti Sparkle Illumination.

We hope you will take this opportunity to visit Bulgari Ginza Tower and enjoy the colors and lights for this holiday season.
BVLGARI Ginza Tower
Address: 2-7-12 Ginza, Chuo-ku, Tokyo Opening hours: 11:00 - 20:00