1950s -1960s – THE COLOUR REVOLUTION

The post-war boom led to a return to precious white metal covered with diamonds, the most fashionable stones. High jewellery was still “Parisian”, but with more sinuous motifs and softer lines. Between the ‘50s and ‘60s Bulgari created extraordinary floral brooches called TREMBLANT, with corollas attached by springs allowing the flower-head to quiver. At the end of the ‘50s, Bulgari started its own style: more structured, symmetrical and compact shapes in yellow gold. Gems used for their chromatic effects, creations turned in multicolour while the combinations became more daring. Cabochon gemstones were a further innovation as this cut was reserved for gemstones of lesser value. An “Italian School” of jewellery was born and the Bulgari style became fully affirmed.