Brand protection
To protect its history and heritage, the Maison has an internal Intellectual Property (IP) & Brand Protection team that ensures the correct management of the Bvlgari brand and its defense against any kind of illicit use.
Authenticity of Bvlgari products
Ensuring the authenticity of Bvlgari products is essential in order to combat the marketing and sale of counterfeit and falsified products.
How to recognize original Bvlgari products?
- Bvlgari products and services bear the trademark “BVLGARI” and are characterized by originality and high quality.
- Each authentic Bvlgari product holds special features that make it unique, the result of meticulous workmanship and timeless design. A counterfeit product often lacks meticulous workmanship and deteriorates quickly.
- Bulgari does not produce clothing or footwear.
- Only by purchasing from official stores, authorized retailers, or directly from the Bvlgari website, can you be assured of owning an authentic product.
To find your nearest store visit the store section.
How to recognize original Bvlgari jewellery?
The authenticity of Bvlgari jewellery is guaranteed by a certain number of details that make it possible to distinguish an original product from a fake one.
Original Bvlgari jewellery has the following characteristics:
- Official punches and marks: Each piece of jewellery bears the engraving “Made in Italy,” certifying the origin of the product.
- Unique serial number: Each piece has a serial number, which is visible and verifiable.
- Fine materials and meticulous craftsmanship: The use of high-quality materials and detailed and precise craftsmanship are synonymous with the authenticity of Bvlgari products.
When purchasing a Bvlgari jewel, a certificate of authenticity and an international digital guarantee are issued, confirming the originality of the product.
Discover all Bvlgari jewellery collections.
How to recognize an original Bvlgari watch?
The authenticity of Bvlgari watches is guaranteed by a certain number of details that make it possible to distinguish an original product from a fake one.
Original Bvlgari watches have the following characteristics:
- Serial Number: Each watch has a unique, visible, and traceable serial number.
- Unique identification code: This code guarantees the authenticity of the product and is uniquely linked to the watch.
- Place of manufacture: Original Bvlgari watches are made in Switzerland, synonymous with precision and high quality.
- Elegant and innovative design: Bvlgari watches are characterized by a sophisticated and avant-garde style, as well as using fine materials (gold, steel, ceramic) and excellent workmanship (precision mechanisms and craftsmanship).
When purchasing a Bvlgari watch, a certificate of authenticity and an international digital guarantee are issued, confirming the originality of the product.
Discover all Bvlgari watches.
How to recognize original Bvlgari leather accessories or bags?
The authenticity of Bvlgari leather accessories and handbags is ensured by a certain number of details that make it possible to distinguish an original product from a fake one.
Original Bvlgari accessories have the following characteristics:
- Printed manufacturer code: Each authentic accessory features an identification code, certifying its originality.
- Internal chip: Bvlgari leather bags and accessories contain a chip that facilitates traceability and authenticity.
Along with the purchase of a Bvlgari leather goods creation, a certificate of authenticity is issued, as well as an international digital guarantee.
Moreover, thanks to the “Bvlgari Touch” app, all you must do is bring your mobile device close to the back of the bag or wallet containing the internal chip to be directed to a web page that will allow you to enjoy an exclusive experience.
Discover more about Bvlgari accessories and small leather goods and the “Bvlgari touch” app.
How to recognize an authentic Bvlgari perfume?
The authenticity of Bvlgari perfumes is guaranteed by a certain number of details that make it possible to distinguish an original product from a fake one.
Original Bvlgari perfumes have the following characteristics:
- Production lot number: Each authentic bottle bears the lot number.
- Serial Number: A unique serial number identifies each original perfume, ensuring its traceability and authenticity.
Bvlgari perfume collections are known for their attention to detail, not only in fragrances but also in packaging design. The quality of the materials used, and lingering floral notes are hallmarks of each of the Maison’s authentic perfumes.
Discover all the fine perfumes and fragrances from the Bvlgari Maison.
How to recognize original Bvlgari eyewear?
The authenticity of Bvlgari eyewear is guaranteed by a certain number of details that allow you to distinguish an original product from a fake one.
Original Bvlgari eyewear have the following characteristics:
- Anti-counterfeiting code: Each pair of Bvlgari eyewear has a unique anti-counterfeiting code, usually engraved, or printed inside the temples.
- “Made in Italy” indication: As with many luxury products, Bvlgari eyewear also carries the “Made in Italy” indication, guaranteeing its provenance and quality.
Discover all Bvlgari eyewear collections.
Aura blockchain consortium
Together with its parent company LVMH, Bulgari is one of the founding members of the Aura Blockchain Consortium, a private multimodal blockchain that supports the company in its efforts to ensure product authenticity and traceability.