General Terms and Conditions of Sale 

These General Terms and Conditions of Sale (the "Terms and Conditions") govern the sale of merchandise by Bvlgari (UK) LIMITED, having its registered seat in 172 New Bond Street, London W1Y 9PB, and registered in England with No. 2131519 ("Bvlgari" or "we") through the English section of (the "Website"). The sale is available only for purchases exclusively within the United Kingdom (Northern Ireland), excluding the Channel Islands (hereinafter, the "Territory").

Your use of the Website to purchase merchandise or otherwise, indicates your agreement to follow and to be bound by these Terms and Conditions, the Website Terms of Use ("Terms of Use" available at our Privacy Policy, which are hereby incorporated by reference, other notices which may be posted on the Website, and all applicable laws and regulations. These are the terms and conditions on which we supply Bvlgari products to you. Please read these terms carefully before you submit your order to us. These terms tell you who we are, how we will provide products to you, how you and we may change or end the contract, what to do if there is a problem and other important information. Please read these Terms and Conditions carefully before placing orders through the Website. If you do not agree with any term in these Terms and Conditions, Privacy Policy or Terms of Use please do not place any order through the Website.



Only individuals who (a) have reached the age of majority (eighteen in most countries/regions), (b) have legal capacity to enter into contracts, may place orders for Bvlgari products either through the Website, following the indications thereon. We do not accept orders by email. All orders are subject to written acceptance by Bvlgari. It is your responsibility to check that the information displayed in your Shopping Bag accurately reflects your selection before completing your order. Upon submission (i.e. clicking the "Place Order" button as explained below), the order will be sent to Bvlgari for processing and you will receive an acknowledgment email containing the main details of your order. Said acknowledgement email does not represent acceptance of your order. After processing, upon shipment of the product you have ordered, we will send you a confirmation email of your order. Bvlgari also reserves the right to require verbal confirmation of orders. If we request verbal confirmation of an order, you shall give confirmation by phone and email confirmation will not be sufficient.

The images of the products on our Website are for illustrative purposes only. Although we have made every effort to display the colours accurately, we cannot guarantee that a device’s display of the colours accurately reflects the colour of the products. Your products may vary slightly from those images. Accordingly, Bvlgari shall not be liable for any error or inaccuracy in the photographs or graphical representations of Bvlgari products displayed on the Website. If you have any questions about the products, you may contact the customer service department by emailing, calling 080 0048 8945 (Toll Free) or +44 020 3808 5090. Orders may be placed for personal use only, any commercial use excluded. Bvlgari has the right to cancel any order placed by you in the event you have been involved in a dispute concerning a prior order, or if Bvlgari has reasonable ground to suspect that you have violated these Terms and Conditions, or are or appear to be engaged in fraudulent activities or use of purchased products other than for personal use as permitted by these Terms and Conditions. Bvlgari has the right to refuse any order at its discretion.
Certain product categories can't be combined with others as they're shipped from different countries/regions. As a result, the Website will restrict you from combining different product types in the same order, and you will see an error message when trying to add them to your shopping bag. Specifically, if you wish to order one or more products from the “Bags & Accessories” category together with other products from different categories, you will need to place separate orders.


Confirmation of Orders

In order to process the order, you must select the product you wish to buy and click the "Add to bag" button. The selected products will then be included in the "Shopping Bag" and the order can be placed by filling out the order form and accepting the General Terms and Conditions of Sale. Prior to submitting the order you are required to verify the accuracy of the information provided and make the necessary corrections. The Order is submitted when you click the "Place Order" button. After placing an order, you will receive an automatic e-mail confirmation from us acknowledging that we have received your order. Please note that clicking the "Place Order" button does not mean that your order has been accepted and purchase completed. Your order constitutes an offer to us to buy a Product. Upon receipt, the order will be submitted to Bvlgari for processing and may not be changed or cancelled except as expressly provided in these Terms and Conditions or as required by applicable law. All orders are subject to acceptance by us, and we will confirm such acceptance to you by sending you an e-mail that confirms that the Product has been dispatched and which contains the relevant tracking number (the "Order Confirmation"). The contract between us will only be formed when we send you the Order Confirmation. The contract will relate only to those Products whose dispatch we have confirmed in the Order Confirmation. Bvlgari files for its own records evidence of all transactions between Bvlgari and its customers. Download and file for your own records these General terms and Conditions and the Order Confirmation. In the event of a dispute between Bvlgari and one of its customers relating to a transaction conducted on the Website, the data recorded by Bvlgari shall be treated as evidence of the details of the transaction.


Pre-orders and Flash Sales

Some products on the Website may only be available for pre-order or during flash sales. Subject to the terms and conditions stipulated in this document as well as those mentioned on the web pages of the individual products available for pre-order or flash sales (delivery period and delivery options), pre-orders and flash sales are covered by the same processes and conditions applicable to standard orders. It is not possible to purchase in-stock products together with pre-order or flash sales items in the same order, meaning you will need to place separate orders. If you pre-order several products with different delivery dates, the entire order will be sent as soon as all products are ready for shipment, i.e. the latest shipping date will apply. The full list of payment methods accepted for pre-orders and flash sales is available on the dedicated checkout page, before the order is completed. In the case of pre-orders, when the pre-order has been completed, Bvlgari will process the purchase transaction by immediately debiting the amount from your chosen payment method and sending you a receipt confirmation for your order. As soon as your pre-order product is ready to be shipped, you will receive an email confirming the shipment. In the case of flash sales, registered users may sign up for a chance to purchase one of the limited products available. To participate in flash sales as a registered user, participants should provide the following information: name, surname, email address, phone number and full address. Flash sales are managed by a third party, and further terms and conditions may apply. Following the end of the flash sale period, participants in flash sales will be contacted to be notified of the outcome of the flash sales. If the flash sale order is accepted, the payment process of the order will be automatically completed. Due to production constraints, Bvlgari may have to fully or partially cancel a pre-order. Bvlgari will inform you of this cancellation as soon as possible and the amount paid will be credited back to the same means of payment used for the purchase.



Bvlgari reserves the right to change the assortment of items offered on the Website from time to time without prior notice to the customers. Bvlgari will not be liable if any product is out of stock or otherwise unavailable.

Prices and Payments

The prices of Bvlgari products are indicated in Pounds Sterling (GBP), inclusive of applicable taxes and excluding shipping costs if any.


Bvlgari reserves the right to modify the price of products offered on the Website at any time without prior notice to you. You will be charged the prices displayed on the Website at the time the order was confirmed by you by Clicking on the "Place Order" button.
You are responsible of the costs incurred when using means of distance communication in connection with placing an order with us (cost of internet access, telephone costs), and these costs do not differ from the standard rate.

Bvlgari reserves the right to correct any errors or inaccuracies on the Website or to cancel orders if any such information is inaccurate. You will be required to pay for any order placed on the Website immediately upon clicking on the "Place Order" button. The amount of the purchase price of the products ordered by you will be blocked on your credit or debit card but you will only be charged upon shipment of the products to you.

We only accept payment through the following credit and debit cards: Visa, Mastercard, Amex, UnionPay and Klarna as well as PayPal and Apple Pay. You cannot use store credits or gift certificates issued by Bvlgari boutiques to purchase products offered on the Website. All orders are payable in Pounds Sterling (GBP). Please note that your order must contain a delivery address located within the Territory. Orders with shipping address other than a location within the Territory will not be processed.

Reservation of Title

Products ordered by you will remain the property of Bvlgari until Bvlgari has received full payment thereof and you hereby grant a security interest in such products until full payment has been received. If there is any problem with payment, you are responsible to return the goods received to Bvlgari immediately upon request.


Delivery Zone

Products purchased via the Website may only be delivered within the Territory. The products will be shipped to the delivery address specified during the ordering process. Please note that PO Boxes, BFPO may not be used for the delivery of our products. If you insert a Hotel address as the delivery address for your order, please note that the delivery can only be made to the person indicated in the order, and the products may not be delivered to the reception of the Hotel.


During the ordering procedure, Bvlgari will inform you of the standard time required for delivery and the various forms of delivery available for the products purchased. You will be asked to select the shipping method as a part of the ordering procedure. Delivery costs, if any, depend on the value of the order and the delivery service chosen. Bvlgari reserves the right to divide the order into partial shipments. In this case your credit or debit card will only be charged for a single shipment. While Bvlgari cannot guarantee a delivery time, it provides the following general shipping guidelines.

Standard Shipping: the products will generally be delivered within 1 to 2 working days from the order confirmation date. Please allow an additional 2 working days for orders of personalised products.

Concierge scheduled delivery: the product will be delivered by an ambassador at date and time selected at checkout. Service is available in limited London areas. At check out, the Concierge scheduled delivery option will be displayed if your address matches the eligibility criteria and your order is below £25000.

Upon delivery, the signature confirmation by a person who is at least 18 years of age is required for all orders. You acknowledge that any person taking delivery of the products at the designated address shall be deemed to have done so with your authorization.


Problems of Delivery

Any failure to deliver or a delivery exceeding ten (10) business days from the shipment date or any discrepancy between ordered and delivered products should be promptly reported to our Customer Service department by phone at 08000488945 (Toll Free) on from the UK, or +44 (0)2038085090 (From abroad) or e mail at, or via live chat on the Website as soon as possible.

Concierge scheduled delivery allows 2 failed attempts. After each failed attempt, you will receive and email for rescheduling the delivery.

Click & Collect

"Click & Collect" is a complimentary delivery option available from our flagship boutique in London, New Bond Street. By choosing ‘Click & Collect’, you can have your order sent to said boutique and you can collect it at your own leisure. Please check the opening hours of the boutique in the Click & Collect section of the Website.
We will confirm by e-mail: (i) when your order has been dispatched and (ii) when it is ready for collection.

We will make every effort to ensure your order is available for collection within the estimated timescale (1-3 working days). Delays are occasionally inevitable during busy periods or due to unforeseen circumstances or events outside our control. Bvlgari shall not be liable for any delay or failure to make your order available for collection within the estimated timescale.

When collecting your order, please make sure that you bring your 'ready for collection' email as a print out or displayed on your mobile device together with your original valid photographic ID document. If the collection is to be made by a person delegated by you, an original copy of the authorisation signed by you bearing the name, surname, date and place of birth of the delegated person, the 'ready for collection' email and the original valid photographic ID document of both you and the delegated person.

Please note that if you chose PayPal as mean of payment for your order, you will be the only person entitled to collect the products and we will not deliver them to anyone else.

We will check and register the serial number of your original valid photographic ID document.

Before accepting the parcel, you or the person delegated by you, must sign the order delivery slip. The signed delivery slip is the proof of delivery and acceptance of ordered products. No dispute relating to the actual delivery is possible if the parcel is deemed to have been delivered, our records being considered proof thereof.

If you fail to collect your order within 14 (fourteen) days of your ‘ready for collection’ email, your contract shall be automatically terminated and your order will be returned to our warehouse and no longer be available for collection from the store, and you will be reimbursed of the price paid.

If for any reason you do not wish to comply with the procedures set out in this paragraph, we regret that you will not be able to use our Click & Collect service.


Return Policy

a) General provisions

You may return any online purchase without customized engraving, embossing or personalization, excluding perfumes and personalized product with customized engraving or embossing, for a refund for a refund or exchange, by clearly informing us of your intention to do so within fourteen (14) calendar days from the date of receipt by you of the products:
- by contacting our Customer Service by phone, calling us Toll Free on 08000488945 from the UK or +44 2038085090 from abroad, via live chat or emailing, giving us your name, address and order number, we will send you an e-mail acknowledging receipt of your withdrawal request; or
- by completing the online return form or accessing your Order History page of the MyAccount page
- by directly returning the products in our New Bond Street store at 168 New Bond Street, London W1S 4RB.
All returns must include the original sales receipt and be returned in original packaging. Please note that all returns and exchanges are subject to a quality assurance inspection process before they are accepted. Any product with signs of wear, damage, or alteration (including but not limited to re-sizing) or whose security tag, if any, has been removed cannot be accepted. You will be refunded for the accepted returned products and Bvlgari will pay the cost of returning the Products by providing you a Return Label. You may be held liable in the case of depreciation of the value of the product as a result of handling that is not consistent with preservation of the nature, characteristics and, where applicable, the correct operation of the products.
Delivery costs, if any, will not be refunded.

You may also use the attached model return form (hereinafter the "Return Form"). If you return the products using your own means and at your own expense, it is recommended you keep proof of return by registered post or by any other method which provides a record of the shipping date. You must insure the parcel against loss and theft for the value of the contents. We shall not be held liable for the loss or theft of products returned by you using your own means. Please find below more details on returns procedures.

b) Returns and Exchanges to our Customer Service Centre

When the return form or your statement informing us of your intention to withdraw from your purchase is received, we will email you a one-time return label pre-paid by us. You may also return the products by directly sending them back to our Bvlgari boutique in London, New Bond Street, together with the Return Form or a declaration explicitly stating your decision to withdraw from the contract in accordance with paragraph a) above. You shall send back the product you wish to return or hand them over to us without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. Your refund will be credited back to the same card used to make the original purchase on the Website. If you have exchanged the purchased product for another product of higher price, you will be charged the difference. We will not exchange merchandise for items of lesser value. Gift recipients are entitled to an exchange of equal or greater value only. Order delivery standard costs, if any, will be refunded. If the online purchase is returned for an exchange, you will not be charged for shipping costs related to the second shipment.

c) Returns and Exchanges to our Boutique

Bvlgari also offers you the possibility to return your online purchase to the Bvlgari boutique in London, New Bond Street, for an exchange, store credit or refund. You may return your online purchase without customized engraving or embossing and whose security tag, if any, has not been removed within fourteen (14) calendar days from the date of receipt by you or within 14 days from the day you have sent to us the Return Form or a declaration explicitly stating your decision to withdraw from the contract in accordance with paragraph a) above. If you have exchanged the purchased product for another product of higher price you will be charged the difference. Gift recipients shall be entitled to an exchange of equal or greater value or store credit, with an original gift receipt only. Store credits may only be redeemed at one of our retail stores and not through an online purchase.

d) Returns and Exchanges Online

You may return products purchased online for a refund. To initiate a return, complete the online return form or access your Order History page by logging into your MyAccount to register your return. We will email you a courtesy pre-paid return label.
If you choose not to use the pre-paid return label provided by us, you will be responsible for insurance and shipping fees.
Your refund will be credited back to the same method of payment used to make the original purchase on the Website once the returned products are received and passed our quality insurance inspection.
Your Bvlgari piece purchased online may also be eligible for an exchange on if a different size or color variant of it is available.

Complete the online return form or access your Order History page by logging into your MyAccount to submit your exchange request. Note that you will be able to exchange your online order only if the size or color variation of your piece is available in stock and of equal retail price.
Once your exchange request has been submitted, you will need to return the piece you would like to exchange following the instructions detailed in the paragraphs above.
Your replacement piece will typically be sent to the shipping address indicated on your original order within ne to two (1-2) business days after your returned piece has been received and processed. You will then receive a separate e-mail with the new order information and tracking number for the exchange piece.


As a consumer (meaning any individual who is acting for purposes which are outside his or her trade, business or profession), you are entitled to various statutory warranties including a warranty that the products supplied to you conform to your contract with us. In addition to the above, the following warranty is provided in connection with watches: the Bvlgari watches warranty is valid for five years from the date of the purchase, it will be honoured anywhere in the world and covers all manufacturing defects. This warranty does not cover normal wear and of the case, metal or leather watchband, crown and glass. It is not valid in case of loss, theft, improper use, negligence or attempts to repair it by unauthorized persons.



For repair inquiries, please contact our Customer Service by phone, calling Toll Free on 08000488945 from the UK or +44 2038085090 from abroad, via live chat or emailing, or through the Contact us section of the Website.


Authenticity Guarantee

Bvlgari guarantees the authenticity of all products purchased through the Website.

Governing Law - Choice of Forum – Online Dispute Resolution

These Terms and Conditions shall be governed by the laws of England and Wales without regard to its conflicts of law provisions. You agree that any cause of action that may arise under these Terms and Conditions will be brought in the appropriate court in London and you agree to submit to the personal and exclusive jurisdiction of the appropriate courts located in the United Kingdom. The foregoing is without prejudice to any of your rights which cannot be excluded under the law of your Country of residence Please note that the European Commission provides a platform for alternative extra-judicial resolution of disputes, available on the website


Force Majeur

We are not responsible for any delay in, or failure of, performance of our obligations under any these Terms and Conditions arising from any cause beyond our reasonable control including any of the following: act of God, governmental act, war, fire, flood, explosion or civil commotion, failure in information technology or telecommunications services, failure of a third party (including failure to supply data) and industrial action.
Please note that nothing contained in these Terms of Sale in any way affects your statutory rights.



If we do not insist immediately that you do anything you are required to do under these terms, or if we delay in taking steps against you in respect of your breaking this contract, that will not mean that you do not have to do those things and it will not prevent us taking steps against you at a later date. For example, if you miss a payment and we do not chase you but we continue to provide the products, we can still require you to make the payment at a later date.

Business Partners & Supplier Code of Conduct

Bvlgari’s commitment to conducting business ethically is expressed in its Business Partners & Supplier Code of Conduct, available on the Website at Bvlgari constantly checks that the principles of these codes are respected and properly applied.

Copyright – Validity

(c) 2020 Bvlgari (UK) LIMITED. All rights reserved.
These Terms and Conditions are effective as of 11th July 2022.