The Jeweler Of Extraordinary Women

During the flourishing Dolce Vita years of the 50's and 60's, Bulgari definitively came to the attention of the world's elite. This was increased by the city's bustling cinematic traditions and by the American film industry beginning to produce movies and expensive epics in Rome dubbed “Hollywood on the Tiber”.
Legendary movies like Roman Holidays or La Dolce Vita made the Eternal City forever ingrained in the imagination as a magical place to visit at least once in your lifetime.
At the same time, names such as Elizabeth Taylor, Audrey Hepburn, Ingrid Bergman, Grace Kelly, Anita Ekberg and many others discovered the Bulgari shop in Via Condotti and engaged in a passionate affairs with Bulgari jewels both on and off the screen.
Bulgari creations have starred so far in more than 40 films - from Never so Few with Gina Lollobrigida to Casinò with Sharon Stone and Mission Impossible starring Tom Cruise. The pieces have been walked down red carpets at the Academy Awards, the Golden Globes and film festivals from Cannes to Venice.

Hollywood great Ingrid Bergman, in a scene from the movie “The Visit” (1964), wears a parure of gold and diamonds (1954-1958).

Model wearing a Bvlgari serpenti necklace.

Model Benedetta Barzini wears Bulgari Serpenti creations in gold with enamel for a Vogue USA editorial featuring “From Italy: the absolute jewels”.

Model Veruschka wears a Bvlgari sautoir.

Model Veruschka wears a Bulgari sautoir in an image by Franco Rubartelli published in a 1970 issue of Vogue.

Anita Ekberg wearing her Bvlgari earrings.

Anita Ekberg wearing her Bulgari earrings at the première of the movie Boccaccio 70 in Rome, 1961.

Gina Lollobrigida wearing her Bulgari earrings, 1967.

ELIZABETH TAYLOR COLLECTION

Picture representing Elizabeth Taylor’s jewellery collection.

Elizabeth Taylor’s jewellery collection was renowned as one of the greatest ever assembled.
The film star was a passionate admirer of Bulgari jewels and owned many unique pieces that are representative of the brand’s creativity.
Indeed, the bold and sumptuous style of Bulgari perfectly matched her particular tastes and when the actress came to Rome to film Cleopatra, the affinity with the brand became a lifelong relationship.
Recalling the memorable moments spent at the Condotti store, Taylor stated that "undeniably one of the biggest advantages to filming Cleopatra in Rome was Bulgari’s shop".
This predilection was encouraged by her love affair with Richard Burton, which started on a film set and sealed with magnificent Bulgari jewels.
Burton quickly learned about her fascination for jewels and took every opportunity to gift her a fabulous new piece.
In 2011, Christie’s held a sale of Taylor’s private collection which set records as the most valuable sale of jewellery in auction history.
The Maison re-acquired nine pieces, as of today, which became part of the Bulgari Heritage Collection. This best represents Taylor’s love for the brand and her unerring collector’s eye.