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BVLGARI SERPENTI JEWELRY COLLECTION

THE SEDUCTIVE METAMORPHOSIS OF AN ICON


Close-ups of a two-coil Serpenti Viper rose gold bracelet with diamonds and a Serpenti Seduttori white gold watch with diamonds worn by a model.

A continuous evolution, an unending transformation, a fascinating metamorphosis: the Serpenti jewelry and watch collections celebrate the legendary snake, Bvlgari's most irresistible icon. A symbol of power, seduction and unstoppable change, the mythical animal now inspires new, ultra-contemporary creations, infusing ultimate glamour with audacious style.

DISCOVER THE CREATIONS

IRRESISTIBLE COMBINATIONS

Close-ups of a two-coil Serpenti Viper rose gold bracelet with diamonds and a Serpenti Seduttori white gold watch with diamonds worn by a model.
Zendaya wearing Fiorever and Serpenti white gold jewels with diamonds for the Bvlgari Campaign and close-up of her hand holding an apple.

Embodying a creative approach that spans from design to craftsmanship, Serpenti has been an emblem of Bvlgari’s outstanding jewelry know-how since its debut in 1940. From sparkling jewelry creations that inject a touch of glamour into everyday life to coiling watches encrusted with diamonds, Serpenti is constantly reinvented with each new, captivating edition.

DISCOVER THE SERPENTI JEWELRY COLLECTION

FROM MYTH TO ICON

A myth. A legendary icon. An emblem of endless metamorphoses. For over 70 years Serpenti has taken an endless variety of forms, showing just how versatile the emblem can be. From heritage pieces to the latest renditions, the icon has morphed to create maximum attraction, remaining forever irresistible. Enter the realm of Serpenti and discover the endless evolution of Bvlgari’s most enigmatic and captivating icon.

MAGNIFICENT METAMORPHOSES

Serpenti Viper two-coil rings, one in white gold with full pavé diamonds and one in rose gold with demi pavé on white Bvlgari logo backdrop.

DISCOVER SERPENTI JEWELS

Serpenti Spiga two-coil watch in rose gold with black dial and set with diamonds on the bracelet and the bezel, with white Bvlgari logo backdrop.

DISCOVER SERPENTI WATCHES

Serpenti Forever bag in black calf leather with top handle, black chain and heritage snakehead closure, on white Bvlgari logo backdrop.

DISCOVER SERPENTI BAGS

Serpenti 18 kt rose gold bracelet set with mother-of-pearl elements.

GLAMOROUS SERPENTI VIPER BRACELET

Serpenti 18 kt rose gold necklace set with mother-of-pearl elements and pavé diamonds.

CHARMING SERPENTI VIPER NECKLACE

Serpenti 18 kt white gold earrings set with pavé diamonds.

GLOWING SERPENTI VIPER EARRINGS

MIX YOUR SERPENTI

B.zero1 Rock rose gold ring with studded spiral and diamonds on the bezel and a B.zero1 three-band yellow gold ring, on Bvlgari logo backdrop.
BE ROCK, BE B.ZERO1.
Divas' Dream rose gold pendant necklace with malachite inserts and diamonds on a white Bvlgari logo backdrop, close up.
DIVAS' DREAM JEWELS
Fiorever rose gold necklace with four-petal flower pendant set with diamonds on a white Bvlgari logo backdrop, close up.
FIOREVER JEWELS