Skip to content Skip to Gift Finder Sticky Banner

SERPENTI JEWELRY COLLECTION

As the ultimate emblem of glamour and captivating metamorphoses, the Serpenti jewelry collection endlessly renews its spell of seduction with enchanting design and visionary craftsmanship—remaining as irresistible as ever.

Serpenti white gold necklace with diamonds and Vittoria Ceretti wearing the same necklace.

Reborn time and time again, for over 70 years Serpenti has proven its ability to take infinite forms. In its latest incarnations, ultra-modern geometric scales are set with dazzling diamonds, blending contemporary contours with the snake’s emblematic sinuosity.

DISCOVER THE NOVELTIES

HYPNOTISING DESIGNS

Zendaya wearing Serpenti white and rose gold jewels with diamonds.
1
2

1. INTRIGUING CONTRADICTION

Serpenti earrings seduce with their radiant body in gold and sparkling diamonds. Sensual yet with a geometric feel, the design combines the angular shape of the iconic scales with the smooth and sinuous forms emblematic of the collection.

2. SPIRALLING SEDUCTION

Embracing the wrist with their wrapping and sinuous coils, Serpenti bracelets overflow with alluring design, spectacular craftsmanship and the irresistible intrigue of their precious diamond-set scales.

SERPENTI ICONS

Two Serpenti Viper white and rose gold pendant necklaces with diamonds, white Bulgari logo backdrop.

CAPTIVATING NECKLACES

Two Serpenti white and rose gold rings with diamonds, emerald and rubellite eyes, Bulgari logo backdrop.

SINUOUS RINGS

Two Serpenti Viper white and rose gold bangle bracelets with diamonds, white Bulgari logo backdrop.

WRAPPING BRACELETS

Serpenti Seduttori rose gold watch with diamonds on the bezel and silver dial, Bulgari logo backdrop.

TIMELESS WATCHES

BOLD AND GLAMOROUS

Dream and reality, unrestrained beauty and timeless glamour: this is the reign of infinite possibilities. Unleashing Serpenti’s unstoppable powers, the stunning Bulgari Ambassadors Lily Aldridge and Vittoria Ceretti reveal the icon’s latest entrancing transformations.

Lily Aldridge wearing a Serpenti gold necklace and ring with diamonds, surrealist Roman backdrop.

Bold. Charismatic. Simply irresistible. Lily Aldridge embodies Serpenti’s powerful and unending appeal, dazzling in captivating incarnations of the legendary emblem.

Genuine and naturally sophisticated, supermodel Lily Aldridge effortlessly channels the seductive powers of enchanting Serpenti jewels.

Vittoria Ceretti wearing a Serpenti necklace with malachite, and a Serpenti Seduttori rose gold watch.

The mesmerising allure of the Bulgari snake boldly embodied by Vittoria Ceretti: brandishing intriguing Serpenti creations, she exudes the icon's irresistible charm.

Serpenti and its variety of forms. Wrapped in infinite metamorphosis, fabulous Vittoria Ceretti channels the eternal allure of each seductive piece adorning her.