An emperor's jewel
The making of the Bvlgari Hotel Roma
An unprecedented docufilm unveiling the creation of the new gem of the Bvlgari Hotels & Resorts Collection. An exclusive behind-the-scenes journey with the special participation of Pryianka Chopra Jonas, produced by Atomic Production and directed by Andrea Rovetta.
This docufilm offers a unique perspective on the dedication, innovation, and creativity that went into making this iconic luxury hotel a reality. The project is a celebration of Italy's rich cultural heritage, leaving a lasting imprint on the hearts of all involved.
Jean-Christophe Babin, CEO Bvlgari Group
Timeless art, modern luxury
Transcending the narrative of one hotel to showcase the artistry and dedication woven into the entire Bvlgari Hotels & Resorts Collection, the documentary provides a comprehensive look at how Bvlgari consistently creates extraordinary hospitality experiences worldwide, with meticulous attention to detail and the finest materials.
Italian craftsmanship
Starting from the restauration of the imposing building, the documentary showcases the different phases of the delicate renovation. It took more than 50 days of filming to capture the backstage work of the craftsmen who bring centuries of expertise and tradition to the creation of the Bvlgari Hotel Roma. The artisans give a rare testimony of the immense love and passion which lays behind their artisanal job and genuinely express their joy of ‘working with heart and hands’ to create unique pieces with a ‘soul’.
Attention to detail
From the made to measure textiles and the Murano chandeliers, to the bespoke mosaic artworks together with the hand painted chinaware and the handmade tiles, all the masterpieces adorning the hotel are filmed in their in the making process to showcase the Italian ancient artisanal legacy. Each artisan featured in the film embodies the pinnacle of Italian craftsmanship, turning this hotel into a living testament of Italy's rich heritage and dedication to excellence on a global stage.
Showcasing the ‘making of’ of such a majestic project was an unmissable opportunity to bring on screen an incredible example of the Italian excellence in craftsmanship, design and hospitality. We are very proud to have finally completed this film, which is the result of a two-year journey of pure beauty.
Gianluigi Attorre and Caterina Mollica, founders of ATOMIC Production House
A vision of excellence
Delving into the meticulous planning, architectural brilliance, and artistic vision behind the Bvlgari Hotel Roma project, the film draws parallels between the hotel construction and Bvlgari's jewellery craftsmanship, emphasizing Roman heritage, Italian creativity and timeless design.
The jewel of the emperor
To honour the opening of the hotel in its hometown, Bvlgari created an exceptional piece of High Jewellery: a yellow gold necklace featuring an original Roman coin with the Emperor’s Augustus, adorned with 149 emerald beads (615.04 ct), 80 buff-top emeralds (16.53 ct) and pavé-set diamonds (40.69 ct). The intelligent hands of the Bvlgari goldsmith working at such an extraordinary piece are among the most mesmerizing footages of the documentary.