Skip to content

BVLGARI AT LVMH WATCH WEEK 2025

2025, the Year of the Snake, sets the stage for Bvlgari to unveil a defining transformation in its iconic Serpenti legend. As the Chinese calendar celebrates this magnetic astrological symbol, Bvlgari imbues its iconic reptilian design with a new eternal dimension, equipping Serpenti with a new in-house self-winding movement.

Discover the timepieces
Serpenti Seduttori yellow gold watch, creative shot.

SERPENTI SEDUTTORI

More than an icon, a Bvlgari signature. First introduced in 1948 as a mechanical timepiece, Serpenti was originally powered by some of the finest movements of its era. Today, Bvlgari reconnects with this heritage through the new Lady Solotempo movement, heightening the hypnotic allure of Serpenti Seduttori.

Discover the Serpenti legend

A NEW AUTOMATIC MOVEMENT

The culmination of years of meticulous development, the Lady Solotempo BVS100 automatic movement exemplifies Bvlgari’s watchmaking expertise, which naturally extends to its Serpenti jewellery-watches. Designed and assembled entirely in-house at Bvlgari’s Swiss manufacture in Le Sentier, the calibre joins a prestigious family of horological achievements, following the Tourbillon in 2020 and the Piccolissimo in 2022.

A new automatic movement of Serpenti watches.
A new automatic movement of Serpenti watches.
A new automatic movement of Serpenti watches.
Serpenti Seduttori and Tubogas, creative shot.

SERPENTI TUBOGAS

Pure and distinctive, Serpenti Tubogas coils the wrist with its flexible single or double coil bracelet. Equipped for the first time with the BVS100 Lady Solotempo in-house movement, the watch’s latest evolutions are crafted in yellow gold and lit by brilliant-cut diamonds on the bezel, elevating the eternally contemporary charm of the sign.

Discover watches