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Bulgari

The Bulgari Innovation

Bulgari's innovative visions inspired by Italian excellence

Over 135 years of bold and groundbreaking choices have made Bulgari a resolutely innovative brand. Inspired by its deeply-rooted values of Italian excellence, the Roman jeweler keeps crossing boundaries to constantly expand the vision of its creative universe and shape a new future of luxury.

View of the Bulgari Metaverse, with golden Roman statue and eight-pointed star at sunset.
View of the Bulgari Metaverse, with mirrored sphere in which the image of Rome is reflected.
View of the Bulgari Metaverse, with metaphysical landscape at sunset inspired by Rome.
View of the Bulgari Metaverse, with Bulgari's tubogas intertwining with a metaphysical landscape.
View of the Bulgari Metaverse, with golden Roman statue and eight-pointed star at sunset.
View of the Bulgari Metaverse, with mirrored sphere in which the image of Rome is reflected.
View of the Bulgari Metaverse, with metaphysical landscape at sunset inspired by Rome.
View of the Bulgari Metaverse, with Bulgari's tubogas intertwining with a metaphysical landscape.

Unlocking the door to an unprecedented journey, the Bulgari metaverse is a totally immersive experience of the brand's vision for the future, brought to life with stunning technology. Inspired by Bulgari's core values of boldness and unparalleled excellence, it welcomes visitors through a metaphysical Rome flooded with beautiful light.

DIGITAL WONDERS

Traditional mechanical ingenuity enters a whole new dimension. Bridging the physical and digital worlds, the Octo Finissimo Ultra offers exclusive access to a stunning NFT artwork via a QR code engraved on the timepiece. Opening the door to a new era, this unique innovation transforms the watch into a global ecosystem – extending beyond the physical.

ENTER A NEW DIMENSION
Bulgari Octo Finissimo Ultra extra-thin watch in titanium with skeletonised dial, creative shot.

Through a dedicated digital universe, the NFT artwork conceptualizes the narrative of Bulgari’s lasting experience in the field of ultimate thinness and the creative path that led to the birth of Octo Finissimo Ultra – the world’s thinnest mechanical watch at just 1.8 mm in width.

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INNOVATIVE LUXURY JOURNEYS

The legacy of a High Jeweler meets the most cutting edge technology in the first ever Bulgari High Jewelry NFT capsule collection. Expanding the boundaries beyond traditional artisanal techniques, the stunning creations are the result of pure digital craftsmanship.

Bvlgari touch image.
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