Serpenti Infinito New York

Serpenti Infinito, the journey exploring the endless dialogue between Bvlgari’s legendary Serpenti and art across cultures, continues. Its latest chapter arrives in New York, transforming the High Line into an open-air stage for the icon. At its heart, auruBOROS marks Bvlgari’s first public art installation in the United States.

The artists creating the Serpenti installation. The artists creating the Serpenti installation. The artists creating the Serpenti installation.

The Installation

Rising from beneath The Standard High Line, auruBOROS brings Serpenti’s transformative spirit into the urban landscape. Its monumental golden forms invite visitors into an immersive experience where architecture, movement, light and sound become part of the work.

The art of craftsmanship in the Serpenti Installation New York. The art of craftsmanship in the Serpenti Installation New York. The art of craftsmanship in the Serpenti Installation New York.

The Creative Vision

Created for Bvlgari by Berlin-based art and architecture duo Plastique Fantastique, auruBOROS takes shape as a 10-meter pneumatic structure. Its monumental golden coils emerge from beneath the High Line, becoming part of New York’s urban landscape.

Preview Serpenti Infinito experience. Preview Serpenti Infinito experience. Preview Serpenti Infinito experience.

Find Your Serpenti

Immerse yourself in the world of Serpenti and discover its endless transformations through iconic jewellery and watches.

Start the experience
Logo of Serpenti Infinito New York. Logo of Serpenti Infinito New York. Logo of Serpenti Infinito New York.

An Experience Across New York

Beyond the High Line, Serpenti Infinito unfolds across New York with experiences inspired by the icon. Follow its journey through the city, including a dedicated animation at the Bvlgari Fifth Avenue flagship.

Discover the Fifth Avenue Store
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