The Reborn Series: Iconic Stories of Reinvention

A digital documentary series on the ever-evolving journey to becoming an icon. With passion and courage, bold personalities reveal powerful stories of transformation and reinvention—in tune with the inspiring charisma of Bvlgari's magnificent icon.

Watch the stories

Episode 2: The Story of Damiano David

With his powerful voice and magnetic presence, Damiano David joins the Reborn Series, reflecting on the inner drive to break boundaries. Channeling the bold essence of B.zero1, a symbol of fearless experimentation and convention-defying spirit, he shares an intimate perspective on what it means to become - again and again - your own icon.

Discover B.zero1 collection

Episode 1: The Story of Zendaya

Zendaya brings her unique blend of elegance, strength and authenticity to the Reborn Series, offering a powerful reflection on transformation and the fluid nature of identity. Like the ever-evolving essence of Serpenti, she embraces change not as a challenge, but as a path to becoming—on her own terms.