Serpenti
An icon of infinite transformation, crafted with mastery and reinvented many times over since 1948.
A digital documentary series on the ever-evolving journey to becoming an icon. With passion and courage, bold personalities reveal powerful stories of transformation and reinvention—in tune with the inspiring charisma of Bvlgari's magnificent icon.
With his powerful voice and magnetic presence, Damiano David joins the Reborn Series, reflecting on the inner drive to break boundaries. Channeling the bold essence of B.zero1, a symbol of fearless experimentation and convention-defying spirit, he shares an intimate perspective on what it means to become - again and again - your own icon.
Zendaya brings her unique blend of elegance, strength and authenticity to the Reborn Series, offering a powerful reflection on transformation and the fluid nature of identity. Like the ever-evolving essence of Serpenti, she embraces change not as a challenge, but as a path to becoming—on her own terms.
An icon of infinite transformation, crafted with mastery and reinvented many times over since 1948.
The icon that rewrites the codes of design with an audacious spirit and creative experimentation.
A celebration of timeless elegance and joyful femininity captured by an iconic, universal motif.
Its sinuous twists of gold and versatile design make it an icon of eclectic innovation.
Defined by its iconic octagonal case, it blends a resolutely Italian style and mechanical mastery.