Serpenti
An icon of infinite transformation, crafted with mastery and reinvented many times over since 1948.
The Reborn Series: Iconic Stories of Reinvention
A digital documentary series on the ever-evolving journey to becoming an icon. With passion and courage, bold personalities reveal powerful stories of transformation and reinvention—in tune with the inspiring charisma of Bvlgari's magnificent icon.
Episode 2: The Story of Damiano David
With his powerful voice and magnetic presence, Damiano David joins the Reborn Series, reflecting on the inner drive to break boundaries. Channeling the bold essence of B.zero1, a symbol of fearless experimentation and convention-defying spirit, he shares an intimate perspective on what it means to become - again and again - your own icon.
Episode 1: The Story of Zendaya
Zendaya brings her unique blend of elegance, strength and authenticity to the Reborn Series, offering a powerful reflection on transformation and the fluid nature of identity. Like the ever-evolving essence of Serpenti, she embraces change not as a challenge, but as a path to becoming—on her own terms.
