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New 500 is the first fully electric FCA car. And is a one-of-a-kind Bvlgari jewel

Cinquecento and Bvlgari are two icons representative of Italy, its people and culture – each in its own domain. Starting from the 1950s they became synonymous with the easy going flair of dolce vita, with a lifestyle embracing fashion, design and art but even beauty in the everyday life, the unrivalled taste, the imagination, the inimitable “art de vivre” of a country. In two words, the Italian Glamour.


Inspired by Bvlgari’s birthplace Rome, B.500 BY BVLGARI Mai troppo comes as a convertible and incorporates the colours and the exceptional light of the Eternal City. Its metallic paint in Imperial Saffron – a shade iconic to Bvlgari – is obtained through the integration of a special gold dust, the highly precious scraps of the jewels’ manufacturing process coming from Bvlgari’s production site in Valenza.