Serpenti
An icon of infinite transformation, crafted with mastery and reinvented many times over since 1948.
Hosted by the National Art Center, Tokyo, Bvlgari presents its largest ever exhibition in Japan—a celebration of color, culture and craftsmanship. Offering a kaleidoscopic journey into the Maison’s vibrant creative universe, this extraordinary showcase features nearly 350 colorful masterpieces, from jewelry to contemporary art.
As an experience perceived through one of our senses, color is both a scientific phenomenon and an emotional language. In an ideal synthesis of art and optics, Bvlgari’s creations engage in a refined dialog with color theory, where contrasts, vibrations and harmonies reveal the expressive potential of each hue.
Color speaks beyond the visible. This chapter explores its rich layers of cultural meanings, shaped by tradition, identity and personal experience. For Bvlgari, color is both an aesthetic and symbolic language—a powerful narrative for conveying emotion, imagination and the nuanced spirit of artistry through deliberate color choices.
Light is the element that reveals and transforms color, unleashing its full expressive potential. In this final section, light's interplay with gold, silver and precious stones offers a lens through which to explore Bvlgari’s radiant universe—from its origins in silversmithing to its mastery of luminous materials. Light becomes a generative force, infusing each creation with colorful vitality.
An icon of infinite transformation, crafted with mastery and reinvented many times over since 1948.
The icon that rewrites the codes of design with an audacious spirit and creative experimentation.
A celebration of timeless elegance and joyful femininity captured by an iconic, universal motif.
Its sinuous twists of gold and versatile design make it an icon of eclectic innovation.
Defined by its iconic octagonal case, it blends a resolutely Italian style and mechanical mastery.