Serpenti
An icon of infinite transformation, crafted with mastery and reinvented many times over since 1948.
Born from the collaboration between Bvlgari and National Geographic CreativeWorks, the documentary 'A Celebration of Color' follows Bvlgari’s Jewelry Creative Director Lucia Silvestri and Global Ambassador Priyanka Chopra Jonas through the vibrant city of Jaipur, one of the gemstone capitals of the world.
Known as The Pink City, Jaipur is a vibrant maze of terracotta facades, golden marigolds and spice-laden markets. But here, color is more than beauty—it’s language, woven into the very fabric of the town’s identity. Since 1727, its pink walls have drawn travelers and artisans alike. Behind them thrives a centuries-old heritage of jeweler craftsmanship and an art of gemstone cutting, introduced by master jewelers from across Rajasthan and beyond.
Jaipur's deep-rooted culture of color and craft has long resonated with Bvlgari's passion for exceptional stones, making the Indian city one of the main sources of exquisite gems for the Roman High Jeweler.
Tourmalines, sapphires, emeralds and rubellites are hand-selected under Lucia’s expert gaze. “I’m starting to dream”, she tells Priyanka, as Jaipur’s heritage and nature’s wonders come together to inspire creations that celebrate the colors of the city.
Having visited Jaipur over 40 times, Lucia Silvestri invited a special guest to join her journey—Bvlgari Global Ambassador Priyanka Chopra Jonas. Though born in India, Priyanka had only glimpsed the city a few times. This visit offered her the chance to explore its vibrant landmarks through Lucia’s eyes—and to witness the poetic ritual of selecting the stones that will become Bvlgari’s next one-of-a-kind creations.
All images credits to Celeste Sloman, Photographer.
An icon of infinite transformation, crafted with mastery and reinvented many times over since 1948.
The icon that rewrites the codes of design with an audacious spirit and creative experimentation.
A celebration of timeless elegance and joyful femininity captured by an iconic, universal motif.
Its sinuous twists of gold and versatile design make it an icon of eclectic innovation.
Defined by its iconic octagonal case, it blends a resolutely Italian style and mechanical mastery.