Art and Patronage
A commitment to perpetuating artistic heritage through meaningful patronage activities, leading contemporary art initiatives and partnerships with cultural institutions.
Fondazione Bvlgari
Committed to a magnificent future
Today we can craft the magnificent future of tomorrow. Based on this belief, Bvlgari is proud to announce the creation of Fondazione Bvlgari. The Roman Maison has always felt a duty to create permanent value by giving back. Its sense of care for the whole community has taken shape over time and led to the creation of many multi-faceted initiatives, mainly concerning arts, philanthropy and savoir-faire. As the pinnacle of a mission that is part of the Maison’s identity, Fondazione Bvlgari is committed to building a meaningful tomorrow through care, generosity and long-term dedication. With a firm belief that life can be elevated by harnessing the magnificent beauty inherent in diversity, it aims to uncover, foster and treasure the limitless potential and unique beauty concealed in every field in which it operates and in every person with whom it interacts.
Art and Patronage
The value of cultural legacy has already been emphasized by Bvlgari over time through a long series of patronage initiatives which, to date, include the financing of the restoration of the Scala d’Oro in Venice, the Spanish Steps in Rome, the floor mosaics at the Baths of Caracalla, the 90 Greek and Roman statues from the Torlonia collection, the Area Sacra in Largo Argentina and the relamping of the Ara Pacis. The Maison has also fostered contemporary artistic experiences through meaningful partnerships such as those with the MAXXI Foundation, the Whitney Museum and Milan’s Design Week.
Education, Philanthropy and Inclusion
In keeping with Bvlgari’s support for lasting philanthropic causes fostering quality education, Fondazione Bvlgari will continue to reinforce its strategic partnership with Save the Children. Created in 2016 as an award recognizing talent in different fields regardless of gender, Avrora will become the foundation’s official platform for amplifying pioneering female voices and their game-changing ideas. Other initiatives in this field include Bvlgari’s partnership with the Tribeca Film Festival to support daring female artists, as well as the Maison’s participation in the Adotta Una Scuola initiative; part of the Altagamma project which aims to strengthen the relationship between school and industry.
Transmission of Savoir-faire
Driven by Bvlgari’s unrivaled artisanal legacy, Fondazione Bvlgari will forge new partnerships and strengthen existing ones to create professional opportunities and specific training programs for future generations in the field of craftsmanship. Some examples to date include the Bvlgari Jewelry Academy, a training path dedicated to new recruits at the jewelry manufacture in Valenza, and the Métiers d’Excellence LVMH, the platform designed to pass on, enhance and reveal the crafts and talents of the Group. Furthermore, in the near future the Maison plans to open La Scuola Bvlgari at its manufacture in Valenza, the first Bvlgari training school for external students.
