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INTRODUCING THE BVLGARI ALLEGRA COLLECTION

Your personalized fragrance experience starts here.
First, choose your Eau de Parfum.
Then, select an exclusive Magnifying Essence to #MAGNIFYFORMORE.

Five colourful bottles of the Bvlgari Allegra Eau the Parfum fragrance collection and one smaller white bottle of the Allegra magnifying essence.

Crafted by Master Perfumer Jacques Cavallier, the five new eau de parfums express five moments, five emotions that embody the Italian Lifestyle. From quiet moments to outrageous celebrations, the BVLGARI ALLEGRA Collection captures how you want to feel in any given moment.
Create your own signature and #MagnifyForMore.

FIND YOUR FRAGRANCE

HOW DO YOU WANT TO FEEL?

Smiling model holding the Bvlgari Rock'n'Rome Allegra fragrance flacon in orange and purple glass, and wearing B.zero1 jewels.

ROCK’N’ROME
REMINISCENT OF AFTER WORK HAPPY HOURS

Bvlgari Fiori d'Amore Allegra fragrance flacon in red glass, Bvlgari Allegra Magnifying Essence all-white flacon and roses, creative shot.

FIORI D'AMORE
REMEMBER WHAT IT FELT LIKE TO BE IN LOVE

DOLCE ESTASI
FOR FOND MEMORIES OF YOUR CHILDHOOD

Bvlgari Riva Solare Allegra fragrance bottle in gold and azure glass and all-white Magnifying Essence flacon with background of the sea.

RIVA SOLARE
READY TO WAKE UP AND FEEL ENERGIZED

Partying model holding the Bvlgari Fantasia Veneta fragrance bottle in purple and red glass and the white Magnifying Essence flacon.

FANTASIA VENETA
DANCE THE NIGHT AWAY IN A NEVER-ENDING CELEBRATION

MAGNIFY FOR MORE

White flacon of the Bvlgari Allegra Magnifying Bergamot essence in front of a slice of bergamot, creative shot.

MAGNIFYING BERGAMOT

White flacon of the Bvlgari Allegra Magnifying Rose essence in front of a pink rose, creative shot.

MAGNIFYING ROSE

White flacon of the Bvlgari Allegra Magnifying Patchouli essence in front of a patchouli leaf, creative shot.

MAGNIFYING PATCHOULI

White flacon of the Bvlgari Allegra Magnifying Vanilla essence in front of vanilla beans, creative shot.

MAGNIFYING VANILLA

White flacon of the Bvlgari Allegra Magnifying Musk essence in front of white crystals, creative shot.

MAGNIFYING MUSK

AS PRECIOUS AS GEMS

THE EAU DE PARFUMS
BVLGARI ALLEGRA starts with a bold design, an expression of BVLGARI as a jeweler. Each bottle awakens the color and joyous emotions of the Italian lifestyle, while leading you on a unique olfactive journey.

THE MAGNIFYING ESSENCES
Inspired by the preciousness of the essences they encapsulate, the Magnifying Essence flacons feature an all-white silhouette. Personalize your fragrance experience with the Magnifying Essences.

OUR COMMITMENT TO SUSTAINABILITY

Five colourful bottles of the Bvlgari Allegra Eau the Parfum fragrance collection and one smaller white bottle of the Allegra magnifying essence.

As a tribute to the art of glass making, 96% of the BVLGARI ALLEGRA Eau de Parfum 100 ml and 50 ml bottles are made of glass.

BVLGARI ALLEGRA’s outer packaging on both the Eau de Parfum and Magnifying Essence ranges is made with 100% responsibly sourced paper. 80% of the box is composed of material derived from recycled sources and regenerated material.

DISCOVER THE COLLECTION
Bvlgari Fiori d'Amore Allegra fragrance flacon in red glass and Bvlgari Allegra Magnifying Essence all-white flacon, close up.
Bvlgari Allegra Eau de Parfum coloured-glass bottles and one Allegra Magnifying Essence white flacon.

The BVLGARI ALLEGRA Collection invites you to journey through Italy

Discover your perfect, customized fragrance creation.

EXPLORE NOW
Bvlgari Fantasia Veneta fragrance bottle in purple and red glass, close up on the red cap with rose gold finish and BVLGARI BVLGARI logo. Bvlgari Dolce Estasi Allegra fragrance flacon in pink glass with green glass cap, creative close up shot.