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Eternally reborn

The sun rises on a new dawn. Honoring a 140-year-long legacy of endless renewal, the 2024 Bvlgari Brand Campaign is a journey through inspiring transformations and eternal rebirth. Since its inception in 1884, the Roman High Jeweler has embraced perpetual evolution, as an inexhaustible source to elevate life.

Liu Yifei wearing Aeterna High Jewellery necklace and earrings, Rome in the background, the sky at dawn. Liu Yifei wearing Aeterna High Jewellery necklace and earrings, Rome in the background, the sky at dawn. Liu Yifei wearing Aeterna High Jewellery necklace and earrings, Rome in the background, the sky at dawn.
DISCOVER THE AETERNA COLLECTION
The Serpenti High Jewellery sapphire and diamond necklace, Roman architectural elements and the sky at dawn.The Serpenti High Jewellery sapphire and diamond necklace, Roman architectural elements and the sky at dawn.The Serpenti High Jewellery sapphire and diamond necklace, Roman architectural elements and the sky at dawn.
DISCOVER THE CREATION

Under a new light

Rome’s eclectic fusion of different eras and styles is reflected in the distinctive designs, gem combinations and in the unparalleled craftsmanship of the jewelry masterpieces worn by Bvlgari’s Global Brand Ambassadors, Anne Hathaway, Zendaya and Liu Yifei while on their path of personal renewal and self-discovery.

Anne Hathaway wearing a sapphire and diamond High Jewellery necklace, Roman backdrop and the sky at dawn.
Anne Hathaway wearing a sapphire and diamond High Jewellery necklace, Roman backdrop and the sky at dawn.
Sapphire and diamond High Jewellery necklace.
Sapphire and diamond High Jewellery necklace.
Surrender to Rome’s eternal beauty with Eternally Reborn.
Surrender to Rome’s eternal beauty with Eternally Reborn.