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ETERNALLY REBORN

The sun rises on a new dawn. Honouring a 140-year-long legacy of endless renewal, the 2024 Bvlgari Brand Campaign is a journey through inspiring transformations and eternal rebirth. Since its inception in 1884, the Roman High Jeweller has embraced perpetual evolution, as an inexhaustible source to elevate life.

DISCOVER THE AETERNA COLLECTION
Liu Yifei wearing Aeterna High Jewellery necklace and earrings, Rome in the background, the sky at dawn.

ANCESTRAL CHARM

ANCESTRAL CHARM

The eternal beauty of gemstones unveiled by human artistry.

The eternal beauty of gemstones unveiled
by human artistry.

The Serpenti High Jewellery sapphire and diamond necklace, Roman architectural elements and the sky at dawn.

INFINITE REBIRTH

INFINITE REBIRTH

The transformative essence of the snake captured in a stunning Serpenti creation.

The transformative essence of the snake
captured in a stunning Serpenti creation.

UNDER A NEW LIGHT

Rome’s eclectic fusion of different eras and styles is reflected in the distinctive designs, gem combinations and in the unparalleled craftsmanship of the jewellery masterpieces worn by Bvlgari’s Global Brand Ambassadors, Anne Hathaway, Zendaya and Liu Yifei while on their path of personal renewal and self-awareness.

Anne Hathaway wearing a sapphire and diamond High Jewellery necklace, Roman backdrop and the sky at dawn.

TAPESTRY OF TIME

The timeless elegance of Rome echoed into a High Jewellery masterpiece.

DISCOVER AETERNA
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