


Over the weekend of 12th - 14th October, Bvlgari exclusively opened the doors of its Rome flagship store and new curiosity shop to the public as part of Journées Particulières. The Journées Particulières is a yearly event that showcases the unique heritage of every one of the LVMH group’s 56 maisons – spanning 14 countries and 5 continents. With over 145,000 visitors at the previous edition, this world-exclusive occasion celebrates artisanal excellence and its passage from generation to generation. This year, Bvlgari’s event program was packed full of sensory and immersive experiences, as well as interactions and encounters with the brand’s designers. Through guided tours of the historical Palazzo Maruscelli Lepri building, where the historical boutique is based, visitors were also able to meet gemologists and artisans. The Journées Particulières was the perfect opportunity for the public to discover Bvlgari’s inner workings, identity and really get to the heart of the Bvlgari brand.
An icon of infinite transformation, crafted with mastery and reinvented many times over since 1948.
The icon that rewrites the codes of design with an audacious spirit and creative experimentation.
A celebration of timeless elegance and joyful femininity captured by an iconic, universal motif.
Its sinuous twists of gold and versatile design make it an icon of eclectic innovation.
Defined by its iconic octagonal case, it blends a resolutely Italian style and mechanical mastery.