The Campaign

The BVLGARI ICONS Minaudière limited edition collection, introduced by the Bvlgari Leather Goods and Accessories Creative Director Mary Katrantzou, is the reinterpretation of five timeless symbols -  Serpenti, Divas’ Dream, Monete, Tubogas and BVLGARI BVLGARI - through precious metal minaudières that embody both heritage and innovation. These minaudières, crafted with Bvlgari's artisanal mastery, are more than just accessories: they are custodians of profound meaning.

Through the lenses of photographer Ethan James Green and creative concept and direction of Ferdinando Verderi, the campaign celebrates women as embodiments of culture, entrusting five extraordinary female figures—Chimamanda Ngozi Adichie, Linda Evangelista, Kim Ji-won, Isabella Rossellini, and Sumayya Vally.

 

These women also author five specially crafted miniature books, designed to fit perfectly within each minaudière. Each book, reflecting their unique lived experience, transforms the minaudière into an amulet that not only holds a precious object but also carries the echo of powerful voices and the intricate mosaic of female knowledge. "Carrying Culture" thus becomes a tangible metaphor for luxury that advocates for values, a dream that can be held in one's hands, along with a piece of profound wisdom.

 

With this collection, Bvlgari expands its universe, fusing craftsmanship, storytelling, design, and philosophy, celebrating women as conveyors of wisdom who carry culture to new generations.