Empowered by fascinating myths, since ancient times the snake, an emblem of wisdom, rebirth and vitality, and an ornament and talisman, is a constant presence in jewellery. BULGARI was one of the first twentieth-century jewellers to turn this millenary motif into a watch timepiece. In the very stylised models of the late 1940s, the supple body was of polished yellow gold, either in the flexible Tubogas bands or in gold mesh. Then, the serpent Tubogas versions explored every possible shape of case and dial while materials ranged from gold to steel.
In the 1960s, the serpents’ numerous separate elements simulated the reptile’s scales while the watchcase was concealed in its head. In the 1970s, the Tubogas technique provided the BULGARI snake watches with a cutting-edge look. Whether in a realistic or geometrically abstract manner, the snake winds along BULGARI’S history as an embodiment of its hallmarks: love for colour, juxtaposing materials, unmistakable wearability and state-of-the art goldsmith techniques.