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How to wear Bulgari jewelry

Useful tips on how to wear iconic jewelry pieces

With its architectural shape inspired by Rome’s monumental Colosseum and fluid lines symbolizing infinite opportunities, B.zero1 is a legendary ring like no other. From beginning to end, always embrace its spiral as a whole.

THE INFINITE POSSIBILITIES OF B.ZERO1

B.zero1 rings in rose, white and yellow gold with demi pavé diamonds on the edges, against a logo backdrop.
B.zero1 rose gold ring and B.zero1 white gold ring with diamonds on the spiral, against a logo backdrop.
B.zero1 three-band rings with diamonds, black ceramic and studs, against a white Bulgari logo backdrop.

An emblem of irresistible suppleness and ultimate sinuosity, the Bulgari serpent coils around you with its all-enveloping embrace. Feel it as it wraps onto your finger: its twisting body requires a delicate touch.

THE EMBRACE OF SERPENTI RINGS

Serpenti Viper single-coil ring in white gold fully set with diamonds, against a white background.
Serpenti Viper single-coil rings in plain white, yellow and rose gold, against a white Bulgari logo backdrop.
Serpenti Viper double-coil ring in rose gold with diamonds on the head, against a white backdrop.

Creativity lies in the details. Infused with an unconventional twist, the clasps of some of Bulgari’s most iconic necklaces feature an original design. Offering three different lengths, the clasp should be attached first and not inside the larger rings.

Open necklace with lobster clasp on one end and two large rings on the other.
Lobster clasp hooked onto a necklace before the second larger ring on the chain.
Lobster clasp hooked onto a necklace in between the two larger ring on the chain.

A POWERFUL ATTITUDE

B.zero1 pendant necklaces in white and yellow gold set with pavé diamonds on the edges, against a logo backdrop.
B.zero1 Rock yellow gold pendant necklace with studs and diamonds on the edges, against a white logo backdrop.
B.zero1 rose gold pendant necklaces, one with diamond pavé on the spiral, against a white logo backdrop.

HOW TO WEAR SERPENTI BRACELETS

Helpful tips on how to wear Serpenti bracelets

Supple, enveloping and simply irresistible, Bulgari's Serpenti bracelets captivate with the sensual beauty of their multiple spirals. Start from the tail and gently adjust their coiling, irresistibly sinuous body on your wrist.

AN IRRESISTIBLE EMBRACE

Serpenti Viper 18 kt rose and white gold bracelets. White Bulgari logo backdrop.
Serpenti Viper two-coil 18 kt white gold bracelet set with pavé diamonds. White Bulgari logo backdrop.
Serpenti Viper 18 kt rose gold bracelet set with demi-pavé diamonds. White Bulgari logo backdrop.