Since the flourishing Dolce Vita years until today a long list of unforgettable stars fell in love with BVLGARI jewellery creations and shopped at Bulgari’s store on Via Condotti. Started in the 1930s and escalated in the 1950s and 1960s – when Hollywood came to Cinecittà and Rome became the favored set for epic and romantic film and blockbuster productions - the magic liaison of Bulgari with the movie world is still a great source of inspiration and pride.
Be it to celebrate romances, gracing outfits on movie sets, or purchased as self-gratification pieces, Bulgari jewels continue to adorn the most charismatic contemporary divine celebrities on and off the screen exalting their innate allure.
Actress Sharon Stone during the shoots of Casino, with Robert De Niro in 1995
Catherine Zeta Jones wearing Bulgari necklace and earrings in 1999
Actress Ziyi Zhang wore a Bulgari High Jewelry Collection diamond and white gold snake necklace during a formal dinner in Rome in 2012
Gina Lollobrigida making a toast with the painter Salvador Dalí at a New York gala, 1965
Actress Sophia Loren wearing Bulgari jewels in 1960 at the premiere of her movie 'La Ciociara'
Actress Emma Watson wearing Bulgari jewels, 2008
Susan Sarandon as she arrives to the 62nd edition of Venice International Film Festival in Venice, 2005
Elizabeth Taylor wearing her watch-bracelet on the set of Cleopatra in 1962
Elizabeth Taylor’s unique jewellery collection was one of the greatest ever assembled. She owned one of a kind pieces very representative of the brand’s distinctive style and her passion started in 1962, as she arrived in Rome to star in Cleopatra. In her book My Love Affair with Jewelry, she stated: “Undeniably, one of the biggest advantages to working on Cleopatra in Rome was Bulgari’s nice little shop. I used to visit Gianni Bulgari in the afternoons and we’d sit in what he called the ‘money room’ and swap stories.”
In 2011, Christie’s held the most valuable sale of luxury jewellery in auction history and BVLGARI re-acquired seven pieces that best represent Taylor’s predilection for the brand. Some of these were tokens of love from the actor Richard Burton. They met in Rome on the film set and legend has it that after their first scene together they instantly fell in love. Their love affair spread throughout the international press and the Bulgari Condotti store was one of the couple's favourite hide-outs in the city. Burton used to say “The only word Liz knows in Italian is Bulgari”.
Sautoir in platinum with sapphires and diamonds, 1969.
Magnificent necklace in platinum and emeralds of 1962. It is mounted with 16 step-cut octagonal Colombian emeralds for an estimated total of 60.50 carats, each in a surround of brilliant-cut and pear-shaped diamonds.
'Trombino' ring of 1971 in platinum with a sugar-loaf cabochon sapphire of more than 25 carats. The typical mount in a pavé of brilliant-cut diamonds has three baguette diamonds placed horizontally on the shoulders.
Ring in platinum with a step-cut octagonal emerald of ca. 7.40 carats; the 12 pear-shaped diamonds have a total weight of ca. 5.30 carats.
'Tremblant' brooch in platinum, emeralds and diamonds of 1960.
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