Serpenti
An icon of infinite transformation, crafted with mastery and reinvented many times over since 1948.
As a brand renowned for its visionary experimentation, Bvlgari never stops working to give life to creations infused with contemporary magnificence. In their journey from inspiration to uncompromising execution, Bvlgari’s creators are like artists, combining technical expertise with an exquisite sensibility and obsession with excellence. In the belief that artists record and reinterpret the reality around us, with all the meaningful stimuli and inspiration this can bring, the Maison promotes several initiatives that encourage young talents in contemporary art.
"Bvlgari never stops working to give life to creations infused with contemporary magnificence."
Launched in 2017, the MAXXI BVLGARI PRIZE is a biennial award born in collaboration with MAXXI, the Museum of 21st Century Art in Rome, to support young artists in Italy who create their artwork within the ambit of public institutions or private situations. A panel of art experts selects three shortlisted artists, who exhibit their site-specific artworks at MAXXI. Following the exhibition, an international jury of museums directors declares the winner. The finalists’ works become part of the permanent MAXXI collection.
In July 2021, for Expo 2020 Dubai, the Maison launched the biennial Bvlgari Contemporary Art Award in collaboration with Dubai Culture & Arts Authority. The aim of the prize is to support young talents born or residing in Dubai by promoting a cultural exchange between Rome and Dubai. Starting with a group of artists selected by Dubai Culture, a team of experts shortlists three finalists who exhibit their artworks in Dubai. An international jury of museum directors and curators declares the winner.
An icon of infinite transformation, crafted with mastery and reinvented many times over since 1948.
The icon that rewrites the codes of design with an audacious spirit and creative experimentation.
A celebration of timeless elegance and joyful femininity captured by an iconic, universal motif.
Its sinuous twists of gold and versatile design make it an icon of eclectic innovation.
Defined by its iconic octagonal case, it blends a resolutely Italian style and mechanical mastery.