A Celebration of Colour

Born from the storytelling collaboration between Bvlgari and National Geographic CreativeWorks, the documentary 'A Celebration of Colour' follows Bvlgari’s Jewellery Creative Director Lucia Silvestri and Global Ambassador Priyanka Chopra Jonas through the vibrant city of Jaipur, one of the gemstone capitals of the world.

A Chromatic Identity

Known as The Pink City, Jaipur is a vibrant maze of terracotta facades, golden marigolds and spice-laden markets. But here, colour is more than beauty – it’s language, woven into the very fabric of the town’s identity. Since 1727, its pink walls have drawn travellers and artisans alike. Behind them thrives a centuries-old heritage of jewellery craftsmanship and an art of gemstone cutting, introduced by master jewellers from across Rajasthan and beyond.

From Gem to Jewel

Tourmalines, sapphires, emeralds and rubellites are hand-selected under Lucia’s expert gaze. “I’m starting to dream”, she tells Priyanka, as Jaipur’s heritage and nature’s wonders come together to inspire creations that celebrate the colours of the city.

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An Inspired Encounter

Having visited Jaipur over 40 times, Lucia Silvestri invited a special guest to join her journey – Bvlgari Global Ambassador Priyanka Chopra Jonas. Though born in India, Priyanka had only glimpsed the city a few times. This visit offered her the chance to explore its vibrant landmarks through Lucia’s eyes – and to witness the poetic ritual of selecting the stones that will become Bvlgari’s next one-of-a-kind creations.

All images credits to Celeste Sloman, Photographer.