Serpenti

A symbol coiled in the essence of Bvlgari, a testament to transformation and magnetic allure that wraps around legends and History.

 

With its sinuous form, Serpenti channels the ancestral strength of its namesake, weaving a tale of endless renewal and charismatic potency.

Serpenti necklace of a heritage collection in yellow gold and diamonds around the neck of a model. Serpenti necklace of a heritage collection in yellow gold and diamonds around the neck of a model. Serpenti necklace of a heritage collection in yellow gold and diamonds around the neck of a model.

Benedetta Barzini wears Serpenti, 1968. ©Gian Paolo Barbieri - Fondazione Gian Paolo Barbieri

Serpenti necklace of a heritage collection in yellow gold and diamonds around the neck of a model. Serpenti necklace of a heritage collection in yellow gold and diamonds around the neck of a model. Serpenti necklace of a heritage collection in yellow gold and diamonds around the neck of a model.

Benedetta Barzini wears Serpenti, 1968. ©Gian Paolo Barbieri - Fondazione Gian Paolo Barbieri

B of Bulgari with watches and necklaces of the heritage collection. B of Bulgari with watches and necklaces of the heritage collection. B of Bulgari with watches and necklaces of the heritage collection.

Advertising campaign 1970-1978. Serpenti and Tubogas watches. Ph. Gaio Bacci - Roma

B of Bulgari with watches and necklaces of the heritage collection. B of Bulgari with watches and necklaces of the heritage collection. B of Bulgari with watches and necklaces of the heritage collection.

Advertising campaign 1970-1978. Serpenti and Tubogas watches. Ph. Gaio Bacci - Roma

The Serpenti line is a masterpiece of visionary craftsmanship, reflecting Bvlgari's commitment to continuous reinvention.

 

The collection's use of the tubogas technique, which intricately coils metal with the precision of a serpent wrapping its body, offers an avant-garde appeal that is as comfortable as it is captivating.

Creative shot with Serpenti necklaces in yellow and white gold with diamonds. Leather snake texture in the background. Creative shot with Serpenti necklaces in yellow and white gold with diamonds. Leather snake texture in the background. Creative shot with Serpenti necklaces in yellow and white gold with diamonds. Leather snake texture in the background.
Creative shot with Serpenti necklaces in yellow and white gold with diamonds. Leather snake texture in the background. Creative shot with Serpenti necklaces in yellow and white gold with diamonds. Leather snake texture in the background. Creative shot with Serpenti necklaces in yellow and white gold with diamonds. Leather snake texture in the background.

The design of Serpenti is inspired by the elemental forces of nature and the energy that courses through gold and gems, creating jewellery pieces that pulse with irresistible magnetism.

 

Bvlgari's skilled artisans deconstruct and reassemble these precious materials into living art, fashioning a spiralling embrace that's both ancient and refreshingly contemporary.

 

Serpenti's timelessness lies in its ability to evolve, to capture the spirit of each era while remaining rooted in its original essence. It's a collection that celebrates self-confidence and elegance across time.

Serpenti bracelet in yellow gold with diamonds ad emeralds. Heritage collection. Serpenti bracelet in yellow gold with diamonds ad emeralds. Heritage collection. Serpenti bracelet in yellow gold with diamonds ad emeralds. Heritage collection.

Serpenti watch, 1969. Photo by Barrella - Studio Orizzonte Gallery

Serpenti bracelet in yellow gold with diamonds ad emeralds. Heritage collection. Serpenti bracelet in yellow gold with diamonds ad emeralds. Heritage collection. Serpenti bracelet in yellow gold with diamonds ad emeralds. Heritage collection.

Serpenti watch, 1969. Photo by Barrella - Studio Orizzonte Gallery

Model wearing Serpenti bracelet and necklace in white gold with diamonds. Serpenti 75 campaign. Model wearing Serpenti bracelet and necklace in white gold with diamonds. Serpenti 75 campaign. Model wearing Serpenti bracelet and necklace in white gold with diamonds. Serpenti 75 campaign.

In the hands of Bvlgari's craftsmen, the Serpenti collection continues to unfurl a narrative of empowerment and style that encourages its wearers to reveal their most authentic selves.

 

Each jewellery creation is a tribute to Serpenti's ability to reinvent itself, mirroring the evolutionary journey of those who command over their destiny.

High Jewellery Serpenti necklace in white gold with diamonds and emeralds. Infinite logo in the background. High Jewellery Serpenti necklace in white gold with diamonds and emeralds. Infinite logo in the background. High Jewellery Serpenti necklace in white gold with diamonds and emeralds. Infinite logo in the background.
High Jewellery Serpenti necklace in white gold with diamonds and emeralds. Infinite logo in the background. High Jewellery Serpenti necklace in white gold with diamonds and emeralds. Infinite logo in the background. High Jewellery Serpenti necklace in white gold with diamonds and emeralds. Infinite logo in the background.

Serpenti

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