B.zero Anniversary

#iconoftheicons in Rome

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Video

Bulgari celebrated the 20th anniversary of B.zero1 - the rule breaker with unconventional design. For an evening in Rome, international celebrities and press gathered at the Auditorium Parco della Musica. Architect Renzo Piano, Bulgari's CEO Jean-Christophe Babin and brand ambassador Bella Hadid unteiled the B.zero1 XX Anniversary campaign, photographed by Mario Sorrenti. hide

Liam Payne, Halima, TK Wonder and Cipriana Quann were amongst those who attended, alongside guests including Bulgari brand ambassadors Lady Kitty Spencer, Jon Kortajarena, Mario Cassas, Hikari Mori, Matteo Bocelli and Koki. A performance transitioned from DJ Heron Preston, to Italian hip-hop artist GHALI. The evening was comprised of eclecticism, beginning with B.zero1, immersing the curated group of digital influencers and international stars. In celebrating the Icon of the Icons, the Roman Maison reminded all to be daring, be a rulebreaker, be unconventional, to be the B.zero1 ethos.

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