To pay homage to the inexhaustible creativity of the Serpenti collection, Bvlgari invited award-winning media artist and director Refik Anadol to create an artwork inspired by the concept of metamorphosis, embodied by the Maison’s most coveted design icon. An immersive, multisensory sculpture created by artificial intelligence, Serpenti Metamorphosis celebrates the beauty of nature through the reprocessing and transformation of algorithm-processed data – an extraordinary experience evoking Bvlgari’s ability to shape the rarest and most precious materials into magnificent creations. Set up in Piazza Duomo, the landmark and beating heart of Milan, and accessible to the public from 4 to 31 October, the artwork is the protagonist of an itinerant journey through many other destinations around the world.
To book a visit to the installation, you can use the specific link or QR code shown at the entrance of the installation, on the windows of the Rinascente in Piazza del Duomo and the Bvlgari boutique in via Montenapoleone, and on the city’s street billboards. Guided tours will be led by expert students from the Polytechnic University of Milan.
As a complement to the narrative path dedicated to Serpenti, the Bvlgari store in Via Montenapoleone hosts an exhibition of some of the most iconic Serpenti creations from Bvlgari's Heritage Collection.
Remove Coupon Code?