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THE NEW YORK TEMPLE

5th Avenue & 57th street, New York

The New York Bulgari temple street view

More than forty years after the first store opening in New York, Bulgari has renewed its love for this vibrant city with the restyling of the 5th Avenue store, now featuring a new architectural design concept especially developed by Peter Marino. Found in one of Manhattan’s most central locations, on the corner between 5th Avenue and 57th Street, the new store occupies 308 square metres of the outer façade of the Crown Building, making it a true landmark of New York.

Symbolically moved from the Eternal City to New York, the Condotti portal represents the starting point of a journey in Bulgari

Symbolically relocated from the Eternal City to New York, the Condotti door represents the starting point of a journey into the essence of the Bulgari way of life.
A hand-crafted replica of the lantern hanging over the entrance of the Roman flagship store complements this reproduction.

In Bulgari store of New York a blend of ancient and contemporary a true time travel into the brand’s 130-year-long history

The interplay between old and new marks the special affinity between Peter Marino and Bulgari, and defines the bold character of this store:
it is a sapient blend of ancient and contemporary, a play of ambiguities between structural elements and decoration, a true journey back into the brand’s 130-year-long history.

In temple of New York the star-patterned white Lasa marble mosaic on the floor inspired by Carlo Scarpa

Like during a walk through the sun-kissed city of Rome, a bright central promenade welcomes the visitor.
With the star-patterned white Lasa marble mosaic on the floor, two oval shaped counters in light galvanised iron - inspired by the renowned Italian architect Carlo Scarpa – and two chandeliers by Italian architect Gio Ponti, this environment is dominated by light.

The square meters façade connecting indoor and outdoor spaces with a geometric play of shadows and lights in New York Bulgari store

Inspired by the contrast of New York’s vibrant day and night, the 308-square-metre façade is designed as a permeable layer, connecting indoor and outdoor spaces with a geometric play of shadows and lights.

The Bulgari temple of New York is conceived like an Italian theatre

The store is designed like an Italian theatre: the mezzanine floor evokes the structure of a balcony, where visitors contemplate the colourful, geometric architectural elements, and the stars of the show, the magnificent jewels.

The store in New York stands out for its open space set up with different areas

The New York store stands out with its open spaces. Through the use of specific materials, each corner echoes a particular atmosphere, creating a multifaceted journey into Bulgari’s rich history.
With the brightness of Roman sunlight, Imperial Saffron fabrics adorn the Condotti showcases, brightening the heart of the store.

The warm tones of Imperial Saffron fabrics are defining the sparkling atmosphere of the High Jewellery area of New York temple

The warm tones of Imperial Saffron fabrics define the sparkling atmosphere of the High Jewellery area.
Right below the balcony of the mezzanine, the intimate atmosphere feels more private.
Comfortable seats complete the interior décor of this area, acting as an invitation to take one’s time for an unforgettable Bulgari experience.

In New York store The Accessories area is a tribute to the 70’s and to the Italian designers

The Accessories area is a tribute to the 1970’s and to the Italian designers of this vibrant decade, such as Carlo Scarpa and Angelo Mangiarotti.
This area is characterised by walnut flooring realised with remarkable Italian craftsmanship skills: the wood is dried with sunlight at different points in time and then assembled on site to create a distinctive dégradé effect.

The magnificent staircase leads to the most glamorous and exclusive area of the store: the VIP lounge

The iconic design of the Pantheon Mesh surrounds the architectural staircase, connecting Rome, London and New York.
The hexagonal steps are crafted in a marble whose rich brown veins appear to run down the stairs like a waterfall. The magnificent staircase leads to the most glamorous and exclusive area of the store: the VIP lounge.

Salottino Taylor is the VIP Area where the Hollywood actress spent many hours escaping from the paparazzi

The VIP Area on the mezzanine floor evokes the charm of the Salottino Taylor, the lounging room at via Condotti in Rome, where Hollywood actress Elizabeth Taylor spent many hours after fleeing from the paparazzi through a secret door in the Palazzo.
In this space, the atmosphere of the 1960s is recreated by vintage armchairs inspired by Osvaldo Borsani, coffee tables in onyx, and rich carpets designed especially for the store.

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In Bulgari temple of New York every detail reflects Bulgari’s ability in sculpting beauty in all its forms

In a quest for perfection, the store is crafted like an exquisite jewel: from passionate creativity, to the most sophisticated materials and highest craftsmaship, each detail reflects Bulgari’s ability in sculpting beauty in all its forms.

The store of Bulgari is crafted like an exquisite jewel

In a quest for perfection, the store is crafted like an exquisite jewel: from passionate creativity, to the most sophisticated materials and highest craftsmaship, each detail reflects Bulgari’s ability in sculpting beauty in all its forms.

A mixture of passion and creativity make Bulgari an excellence in the world of luxury

In a quest for perfection, the store is crafted like an exquisite jewel: from passionate creativity, to the most sophisticated materials and highest craftsmaship, each detail reflects Bulgari’s ability in sculpting beauty in all its forms.

Fine architecture and luxury details in the bulgari store of New York

In a quest for perfection, the store is crafted like an exquisite jewel: from passionate creativity, to the most sophisticated materials and highest craftsmaship, each detail reflects Bulgari’s ability in sculpting beauty in all its forms.

Bulgari store of New York details and design

In a quest for perfection, the store is crafted like an exquisite jewel: from passionate creativity, to the most sophisticated materials and highest craftsmaship, each detail reflects Bulgari’s ability in sculpting beauty in all its forms.

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The “Rosetta” motif Inspired by a Bulgari heritage bracelet's clasp

Inspired by a Bulgari heritage bracelet's clasp from the 30es,
the “Rosetta” motif blooms on the outer facade with 1891 hand-made bronzed flowers.

The bronzed “Losanga”  exquisitely blends into the exterior decorations of the Crown Building

Adorning the transparent facade with a geometric play of lights and shadows, the bronzed “Losanga” - a tipically Italian pattern – exquisitely blends into the exterior decorations of the Crown Building.

The theatricality of space evokes the structure of Italian theaters, showcasing the jewels at the center of a luminous imaginary stage

The theatricality of space, with a vast open space overlooked by a balcony, evokes the structure of Italian theaters, showcasing the jewels at the center of a luminous imaginary stage.

Chandelier designed by Gio Ponti celebrates light as an almost structural and tangible element of the store

The prominent chandelier designed by Italian architect Gio Ponti, celebrates light as an almost structural and tangible element of the store, kissing with brilliance the central promenade.

The architectural staircase mirrors with exquisite light effects the iconic Pantheon Mesh.

A conceptual connection between Rome, London and New York, the architectural staircase mirrors with exquisite light effects the iconic Pantheon Mesh.

The distinctive design of the Pantheon Mesh reinterprets the floor of one of the greatest architectural masterpieces of all times.

A piece of Rome at the very heart of New York, the distinctive design of the Pantheon Mesh reinterprets the floor of one of the greatest architectural masterpieces of all times.

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