Jannah, A Five Petal Story – Chapter Two
“The collection touched so many people – my family; my country. I wanted to share my grandfather’s message of love and peace”.
Bvlgari proudly unveils the second chapter in the collaboration with Her Highness Sheikha Fatima bint Hazza Al Nahyan of the ruling United Arab Emirates Royal Family.
The story continues: The new collection
A natural evolution from the Jannah High Jewellery masterpieces, the new Fine Jewellery collection reimagines the distinctive floral motif found on the interior walls and ceilings of The Sheikh Zayed Grand Mosque into six delicate 18 kt rose gold creations.DISCOVER THE COLLECTION NOW
TWO DIFFERENT WORLDS COMING TOGETHER
The origins of Jannah date back to 2017, when Her Highness and Lucia Silvestri first met at the Grand Mosque in Abu Dhabi. United by their love for beauty, family and life itself, the two women then met to give birth to the symmetrical five-petal Jannah flower, a metaphor for absolute perfection, as expressed by the name itself which means “paradise” in Arabic.
SHARING THE STORY TO THE WORLD:
A new global ambassador bridging East and West
As the face of the new collection, Bulgari has appointed the internationally acclaimed Actor, film producer, activist, and NYT Best Selling Author Priyanka Chopra Jonas.
Priyanka perfectly personifies the encounter between two cultures, bridging elegantly East and West, while emphasizing the message of Jannah beyond Italy & United Arab Emirates to spread a message of joy, peace and tolerance around the world.
THE STORY OF JANNAH CONTINUES
Remembering the first launch of Jannah, Her Highness said: “The collection touched so many people – my family; my country. I wanted to share my grandfather’s message of love and peace”.
JANNAH CHAPTER TWO – FINE JEWELLERY
“It is so light and beautiful, literally heaven. This is Sheikh Zayed’s message through a work of art.” - Her Highness Sheikha Fatima bint Hazza bin Zayed Al Nahyan