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Bvlgari History

Founded in Rome in 1884 by the talented Greek silversmith Sotirio Bulgari, the brand quickly established a reputation for Italian excellence with exquisite craftsmanship and magnificent jewelry creations.
Over the decades, the Bulgari family defined a distinctive style made of vibrant color combinations, exquisitely balanced volumes and unmistakable motifs that pay homage to the Roman roots of the company.
Throughout the years while always revering its Roman heritage, the brand introduced innovations that rewrote the rules of the jewelry universe and started new trends that stood out as icons of contemporary design.

FROM SILVER TO GOLD


The exquisite silver ornaments forged by Sotirio Bulgari were greatly appreciated by English visitors coming to Rome for the traditional Grand Tour and made the business thrive.
The original Bvlgari store was opened on Via Sistina. Soon after new shops were opened on Via Condotti and in other tourist destinations.
When Sotirio’s sons Giorgio and Costantino joined him in the business, they suggested that the family business focus on high jewelry in order to grow.

The early high jewelry creations of the 1920s reflected the design of traditional French school, incorporating platinum and diamonds with geometric and stylized Art Déco design.
From the 1940s onwards, the genuine Italian Bvlgari style started to emerge, embracing the sunny shades of yellow gold and the sinuous coils of the Serpenti creations. 

DARING COLORS AND ECLECTIC FLAIR


By the mid-1950s, Bvlgari took a step further by introducing daring chromatic combinations of precious stones and colored stones.
Recalling the domes of Roman landscapes, the cabochon became a symbol of the brand to glorify the vivid color of gems.

With the flourishing Dolce Vita era, the store on Via Condotti became one of the favorite meeting places for movie stars and socialites, thus amplifying the international fame of the brand. Riding a wave of success, in the early 1970s the company expanded to Europe and the United States.
The Bulgari brothers of the third generation infused a new creative boost with unrestrained inspirations, ranging from Far East to Pop Art, catering to the taste of modern and dynamic women.
From their pioneering vision, the BVLGARI BVLGARI watch became an instant classic and an unprecedented design statement.

MODULAR JEWELS AND UNCONVENTIONAL MATERIALS


In the 1980s and 1990s, Bvlgari kept innovating and launched distinctive, versatile jewels designed to be worn from morning to evening.
Modular jewelry was the answer to every woman’s need: a single bold design to be replicated and offered in a wide range of precious stones, from hematite to coral to diamond pave.

Unconventional materials were incorporated with unrestrained creativity to jewels and watches, reaching new pinnacles of sophistication: steel, porcelain, silk and wood pushed the boundaries of luxury, giving life to creations that were as pleasant to be seen as to be touched, and felt like a second skin.