FROM SILVER TO GOLD
The exquisite silver ornaments forged by Sotirio Bulgari were greatly appreciated by English visitors coming to Rome for the traditional Grand Tour and made the business thrive.
The original Bvlgari store was opened on Via Sistina. Soon after new shops were opened on Via Condotti and in other tourist destinations.
When Sotirio’s sons Giorgio and Costantino joined him in the business, they suggested that the family business focus on high jewelry in order to grow.