Lucia Silvestri and Priyanka Chopra Jonas in the colonnade of Jaipur’s Chandra Mahal Palace. Lucia Silvestri and Priyanka Chopra Jonas in the colonnade of Jaipur’s Chandra Mahal Palace. Lucia Silvestri and Priyanka Chopra Jonas in the colonnade of Jaipur’s Chandra Mahal Palace.

A Celebration of Color

Born from the collaboration between Bvlgari and National Geographic CreativeWorks, the documentary 'A Celebration of Color' follows Bvlgari’s Jewelry Creative Director Lucia Silvestri and Global Ambassador Priyanka Chopra Jonas through the vibrant city of Jaipur, one of the gemstone capitals of the world.

Priyanka Chopra Jonas wearing Bvlgari jewels inside the Chhavi Niwas pavilion in Jaipur's City Palace. Priyanka Chopra Jonas wearing Bvlgari jewels inside the Chhavi Niwas pavilion in Jaipur's City Palace. Priyanka Chopra Jonas wearing Bvlgari jewels inside the Chhavi Niwas pavilion in Jaipur's City Palace.

A Chromatic Identity

Known as The Pink City, Jaipur is a vibrant maze of terracotta facades, golden marigolds and spice-laden markets. But here, color is more than beauty—it’s language, woven into the very fabric of the town’s identity. Since 1727, its pink walls have drawn travelers and artisans alike. Behind them thrives a centuries-old heritage of jeweler craftsmanship and an art of gemstone cutting, introduced by master jewelers from across Rajasthan and beyond.

Priyanka Chopra Jonas and Lucia Silvestri exploring precious stones at a gem dealer's place in Jaipur. Priyanka Chopra Jonas and Lucia Silvestri exploring precious stones at a gem dealer's place in Jaipur. Priyanka Chopra Jonas and Lucia Silvestri exploring precious stones at a gem dealer's place in Jaipur.

A Legacy of Color

Jaipur's deep-rooted culture of color and craft has long resonated with Bvlgari's passion for exceptional stones, making the Indian city one of the main sources of exquisite gems for the Roman High Jeweler.

From Gem to Jewel

Tourmalines, sapphires, emeralds and rubellites are hand-selected under Lucia’s expert gaze. “I’m starting to dream”, she tells Priyanka, as Jaipur’s heritage and nature’s wonders come together to inspire creations that celebrate the colors of the city.

Priyanka Chopra Jonas examining a gemstone through a loupe in Jaipur, guided by Lucia Silvestri. Priyanka Chopra Jonas examining a gemstone through a loupe in Jaipur, guided by Lucia Silvestri. Priyanka Chopra Jonas examining a gemstone through a loupe in Jaipur, guided by Lucia Silvestri.
Priyanka Chopra Jonas and Lucia Silvestri observing a gemstone cutter at work in Jaipur. Priyanka Chopra Jonas and Lucia Silvestri observing a gemstone cutter at work in Jaipur. Priyanka Chopra Jonas and Lucia Silvestri observing a gemstone cutter at work in Jaipur.
Priyanka Chopra Jonas and Lucia Silvestri enjoying themselves while examining gemstones in Jaipur. Priyanka Chopra Jonas and Lucia Silvestri enjoying themselves while examining gemstones in Jaipur. Priyanka Chopra Jonas and Lucia Silvestri enjoying themselves while examining gemstones in Jaipur.
Priyanka Chopra Jonas and Lucia Silvestri examining a selection of gems and chromatic layouts in Jaipur. Priyanka Chopra Jonas and Lucia Silvestri examining a selection of gems and chromatic layouts in Jaipur. Priyanka Chopra Jonas and Lucia Silvestri examining a selection of gems and chromatic layouts in Jaipur.
Explore Bvlgari Artsmanship
Priyanka tries on a Bvlgari High Jewellery necklace with Lucia's help at Rambagh Palace, Jaipur. Priyanka tries on a Bvlgari High Jewellery necklace with Lucia's help at Rambagh Palace, Jaipur. Priyanka tries on a Bvlgari High Jewellery necklace with Lucia's help at Rambagh Palace, Jaipur.

An Inspired Encounter

Having visited Jaipur over 40 times, Lucia Silvestri invited a special guest to join her journey—Bvlgari Global Ambassador Priyanka Chopra Jonas. Though born in India, Priyanka had only glimpsed the city a few times. This visit offered her the chance to explore its vibrant landmarks through Lucia’s eyes—and to witness the poetic ritual of selecting the stones that will become Bvlgari’s next one-of-a-kind creations.

All images credits to Celeste Sloman, Photographer.

Picture representing Jaipur, India. Picture representing Jaipur, India. Picture representing Jaipur, India.
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