Serpenti
An icon of infinite transformation, crafted with mastery and reinvented many times over since 1948.
Massimo
HIGH JEWELRY PRODUCTION SENIOR DIRECTOR
“During my journey at Bvlgari, I’ve helped found the Jewelry business unit and I’ve actively contributed to the development of the Jewelry workshop”.
Would you like to introduce yourself?
I’m Massimo, I'm from Rome and I joined Bvlgari in 1988.
Over the past 36 years, I have had a wide array of roles; today, in the role of High Jewelry Production Senior Director, I oversee the entire production, creation and delivery process in due time. Fueled by passion and curiosity, I developed my career through Jewelry workshops and prototyping activities, progressively growing a team of experts. My personal history intertwines with my professional journey, with each inevitably influencing the other, providing me with the opportunity to grow both professionally and as a person.
“The key to giving my best is endless passion, without which it would not be possible for me to go above and beyond. Other than passion, two other important elements are patience and perseverance. Every successful journey requires the right amount of time and courage to believe in what you do”.
What personal characteristics have helped you succeed in your role?
I am a very curious and attentive person, which allows me to constantly find new solutions, including innovative ones, without ever forgetting tradition, which is necessary for thinking in alternative and innovative ways. I pay close attention to the suggestions and ideas of others, which are fundamental for significantly enriching my experience at work. I strongly believe in teamwork and collective effort, which is why I'm passionate about helping others and joining forces to achieve a common goal.
How would you describe your job?
My workday is filled with various activities related to product development, and each day presents new tasks which are challenging but amazing. Together with the workshop managers and goldsmiths, we focus primarily on interpreting various sketches received from designers and we brainstorm how to approach the development of different pieces of Jewelry. This is an essential part of the process since we need to bring the designers’ drafts to life while respecting their creative ideas. In this phase, all our technical, managerial and people management skills converge to oversee jewel production. Above all, it’s our duty to enhance and respect the magnificent gemstones that Mother Nature has created for us.
How was it when you arrived at Bvlgari?
When I arrived at Bvlgari, I found a company with a family-like atmosphere, perhaps because there weren’t many of us at the time. Over the years, the Maison has grown both in term of numbers and professionally, yet it has maintained this team-oriented approach. I still feel a strong sense of belonging to a company that has evolved over time while always firmly believing in achieving goals as a team.
What is the biggest challenge you've faced in your career?
In my career, the biggest challenge has been following Bvlgari through its evolution and growth, which is something that forces you to adapt, rethink, and grow. But the extraordinary thing has been adapting our High Jewelry workshop in line with our exponential business growth. In just a few years, we’ve quadrupled our production capacity, ensuring quality and efficiency and, above all, we've integrated the team with great care... and you know what? We've seen “qualitative” growth, too. These moments of significant development have been a great opportunity to grow all together, whatever our role.
