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GÉRALD GENTA AND BVLGARI: A STORY OF WATCHMAKING GENIUS

Founded in 1969 by the namesake designer and watch master genius, the brand Gérald Genta was acquired by Bvlgari in 2000. In the last two decades, the company’s immeasurable savoir-faire has served as a driving force for Bvlgari to establish itself in the top league of high-end Swiss watchmakers.

The Swiss designer and watchmaker Gérald Genta while drawing a sketch of a Gérald Genta watch.

GÉRALD GENTA: A LEGENDARY DESIGNER

Visionary watchmaker and designer, Gérald Genta left behind a legacy of iconic designs. Not only did he pioneer genre-defining sporty chic models and Grand Complication timepieces, but he also introduced new ways to read time with his retrograde and bi-retrograde movements. And yet, he never forgot his sense of playfulness, infusing the art of watchmaking with his rule-breaking attitude.

THE 80's: GÉRALD GENTA MEETS DISNEY

Bringing a sense of wonder to the highest art of watchmaking, Gérald Genta never forgot his sense of playfulness. His Disney character watches of the 80’s are the ultimate expression of that whimsical spirit, fusing unexpected inspiration with unerring execution.

Gérald Genta Grand and Petite Sonnerie watch with rose gold case, white dial and red strap and Gérald Genta Grande et Petite Sonnerie watch with rose gold case and white dial, close-up of the winding crown.

1994: ORCHESTRATING THE GRANDE SONNERIE

The brilliant mind behind some of the most unique and ultra-complicated timepieces ever realized, Gérald Genta introduced the Grande Sonnerie watch in 1994. A piece of staggering complexity, its sophisticated chiming mechanism represents one of the ultimate strongholds of horological tradition.

1996: THE FIRST RETROGRADE WATCH

A veritable turning point in the history of horlogerie, the original Arena watch was the first retrograde watch on the market flaunting the unforeseen combination of jumping hours and retrograde minutes. A rare, complex and exacting mechanism that represents a triumph of precision and know-how.

2000: GÉRALD GENTA AND BVLGARI

In the year 2000, the Gérald Genta brand was acquired by Bvlgari — and its teams and knowledge were subsequently integrated into the Bvlgari watches crafted at Le Sentier. Their decades of expertise helped lay the foundation for Bvlgari as an unrivaled force in the world of Haute Horlogerie.

Bvlgari Octo Chronograph Quadri-Retro Gérald Genta collection watch with steel case, black ceramic dial and black bracelet and Bvlgari Octo Chronograph Quadri-Retro Gérald Genta collection watch with steel case, black ceramic dial and black bracelet, close-up.

Bvlgari Octo Chronograph Quadri-Retro Gérald Genta collection watch with steel case, black ceramic dial and black bracelet and Bvlgari Octo Chronograph Quadri-Retro Gérald Genta collection watch with steel case, black ceramic dial and black bracelet, close-up.

Sketch of the Bvlgari Gérald Genta 50th Anniversary Arena Bi-retro watch with jumping hours and retrograde minutes and date, side view and Bvlgari Gérald Genta 50th Anniversary Arena Bi-retro watch with jumping hours, retrograde minutes and date, platinum case, blue dial and bracelet.

2019: THE ARENA BI-RETRO 50TH ANNIVERSARY WATCH

2020 marks the 50th anniversary of the Gérald Genta Brand: Bvlgari celebrates this milestone with a special jumping hours platinum edition honoring half a century of watchmaking genius and expertise. Based on an iconic 1969 piece, the watch reimagines Gérald Genta’s distinctive design codes and signature mechanical movements.

DISCOVER GÉRALD GENTA WATCH
Bvlgari Gérald Genta Bi-Retrograde watch with brushed titanium case, black and anthracite dial and matte black alligator bracelet.

THE RETURN OF GÉRALD GENTA

A story of excellence and incredible know-how that continues to inspire the future. In homage to the famed Swiss watchmaker, the new Gérald Genta Arena Bi-retro timepiece reimagines the distinctive design codes and signature mechanical movements of the legendary brand.

DISCOVER NOW

A CONVERSATION WITH FABRIZIO BUONAMASSA, WATCH DESIGN DIRECTOR


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