Serpenti
An icon of infinite transformation, crafted with mastery and reinvented many times over since 1948.
An authoritative reference work on the brand’s singular Roman horology and jewelry-inspired creativity, “Bvlgari: Beyond Time” is the product of years of research, authored by the company’s greatest specialists and featuring hundreds of original, captivating illustrations.
“Our women’s high jewelry watches are not part of a ‘decorative’ process. They express the essence of our soul as jewelers.”
Jean-Christophe Babin - CEO, Bvlgari
“The combination of a wraparound Tubogas bracelet with a watch dial in the place of the reptile’s head was something entirely new. In this instance, Bvlgari was the first brand to make the serpent watch a pillar of its identity.”
"Products are never just simply products. To each is attached emotions and meanings, from those who create it to those who experience it, and this will always be the case.”
Antoine Pin - Managing director, Bvlgari Watches
“[Breaking records] is not easy. You need a clear vision of what you want to achieve and the courage to take on the challenge. You need the right people around you. You need to work really hard. You have to believe in yourself every step of the way.”
Carl Lewis - Track-and-field Athlete
“The real concept of less is more is to have more with less: more attention on materials and fewer decorative elements because you have more attention on each single detail.”
Fabrizio Buonamassa Stigliani - Product Creation Executive Director, Bvlgari Watches
An icon of infinite transformation, crafted with mastery and reinvented many times over since 1948.
The icon that rewrites the codes of design with an audacious spirit and creative experimentation.
A celebration of timeless elegance and joyful femininity captured by an iconic, universal motif.
Its sinuous twists of gold and versatile design make it an icon of eclectic innovation.
Defined by its iconic octagonal case, it blends a resolutely Italian style and mechanical mastery.