Serpenti
An icon of infinite transformation, crafted with mastery and reinvented many times over since 1948.
A timeless symphony of style, and a collection that captures the pioneering spirit of Bvlgari marrying the audacity of the new with the reverence of tradition.
Each creation a clear statement bridging the Eternal City's majestic past while whispering secrets of stylish sophistication.
Advertising campaign Bvlgari Dream, 1981-1989. Bvlgari Bvlgari watches, 1980s. Bvlgari Historical Archives
Advertising campaign Bvlgari Dream, 1981-1989. Bvlgari Bvlgari watches, 1980s. Bvlgari Historical Archives
The Bvlgari Bvlgari collection stands as an emblem of Bvlgari's enduring fascination, epitomizing the Maison's ability to express its Roman DNA with a contemporary twist.
Born from a vision that made heritage iconic, this line reimagines the prominent yet clean lines of Rome's architectural prowess into a statement of innate elegance.
The iconic double logo encircles the bezel of the Maison’s timepieces and the jewelry creations curve like an eternal promise, a never-ending loop that emulates Bvlgari’s reinvention of the classic.
Each creation is a testament to Italian genius; a style statement for lovers of the brand who seek to make a distinctive and adaptable choice.
Advertising campaign Bvlgari Dream, 1981-1989. Bvlgari Bvlgari watches, 1980s. Bvlgari Historical Archives
Advertising campaign Bvlgari Dream, 1981-1989. Bvlgari Bvlgari watches, 1980s. Bvlgari Historical Archives
Advertising campaign Metamorphosis, 1992-1996. Bvlgari Bvlgari watches, 1980s. Bvlgari Historical Archives
Advertising campaign Metamorphosis, 1992-1996. Bvlgari Bvlgari watches, 1980s. Bvlgari Historical Archives
It's a narrative that weaves together cultural connoisseurship with the timeless appeal that thrives within the circular logo.
Each creation is so much more than an accessory; it's a piece of Rome's soul, crafted to accompany its wearer through the journey of time.
An icon of infinite transformation, crafted with mastery and reinvented many times over since 1948.
The icon that rewrites the codes of design with an audacious spirit and creative experimentation.
A celebration of timeless elegance and joyful femininity captured by an iconic, universal motif.
Its sinuous twists of gold and versatile design make it an icon of eclectic innovation.
Defined by its iconic octagonal case, it blends a resolutely Italian style and mechanical mastery.