Serpenti
Advertising campaign, 1970-1978. Serpenti and Tubogas watches. Photo by Gaio Bacci - Roma
Advertising campaign, 1970-1978. Serpenti and Tubogas watches. Photo by Gaio Bacci - Roma
Imbued with profound symbolism of perpetual transformation and ancestral energy, Bvlgari's quintessential icon evolved profoundly throughout its iterations, steadfastly embodying its original essence.
Bvlgari's inventive craftsmanship meticulously reimagined the sinuous form of the mythical creature, maximizing the aesthetic possibilities of this powerful symbol.
Serpenti watches. Vogue US, April 1, 1971. Photo by Irving Penn
Serpenti watches. Vogue US, April 1, 1971. Photo by Irving Penn
Amanda Wellsh wears Serpenti, 2016. ©Gian Paolo Barbieri - Fondazione Gian Paolo Barbieri
Amanda Wellsh wears Serpenti, 2016. ©Gian Paolo Barbieri - Fondazione Gian Paolo Barbieri
The symbol first appeared in 1948 as a jewelry-watch featuring a bracelet crafted with the Tubogas technique that wrapped comfortably around the wrist.
Later on, the icon embraced endless creative experimentation through its multifaceted essence. Figurative or more stylized iterations successfully interpreted the spirit of every age through gem-set heads, multi-colored enamels animating its precious livery, graphic scales, precious heads encrusted with gems.
Serpenti Tubogas watch, ca. 1950. Photo by Barrella - Studio Orizzonte Gallery
Serpenti Tubogas watch, ca. 1950. Photo by Barrella - Studio Orizzonte Gallery