Nature
Advertising campaign, 1970-1975. Flower brooches, 1960s. Bvlgari Historical Archives
Advertising campaign, 1970-1975. Flower brooches, 1960s. Bvlgari Historical Archives
Celebrating Nature as an infinite playground, Bvlgari has always revisited the perfect shapes of flowers, plants and leaves to extract its natural poetry. Interpreted rather than just emulated, Nature doesn't only provide a large canvas of imagination, it is also the irreplaceable source of Bvlgari’s magnificent gemstones. Cabochon buds in vibrant colors blossom in the fanciful vases of Giardinetto creations.
Over the decades, the Roman Maison has explored its unique motifs and precious color palette, crafting floral-themed creations such as the famed Tremblant brooches with petals that vibrate with every movement of the body, as if caressed by a gentle breeze.
Advertising campaign Vedute di Roma, 1960-1965. Flower necklace, 1961. Photo by Robert Emmett Bright
Advertising campaign Vedute di Roma, 1960-1965. Flower necklace, 1961. Photo by Robert Emmett Bright
Advertising campaign Feminine Dream, 1989-1991. Naturalia Marina brooch, ca. 1991. Bvlgari Historical Archives
Advertising campaign Feminine Dream, 1989-1991. Naturalia Marina brooch, ca. 1991. Bvlgari Historical Archives
Gentle flower heads open up with a fresh and spontaneous design.
In its imaginative garden populated by plants and animals, creativity flourishes between skillful stylization, chromatic vibrancy and captivating shapes, intensifying the joyful energy of Nature and the enticing magnetism of gems.
Advertising campaign Metamorphosis, 1992-1996. Naturalia Marina rings, ca. 1991. Bvlgari Historical Archives
Advertising campaign Metamorphosis, 1992-1996. Naturalia Marina rings, ca. 1991. Bvlgari Historical Archives