Serpenti
An icon of infinite transformation, crafted with mastery and reinvented many times over since 1948.
Advertising campaign Bvlgari Dream, 1981-1989. Silk cord necklace, 1984. Bvlgari Historical Archives
Advertising campaign Bvlgari Dream, 1981-1989. Silk cord necklace, 1984. Bvlgari Historical Archives
Always driven by a pursuit of beauty and a will to experiment, Bvlgari has continued to challenge convention since the late 1970s by fusing the worlds of prêt-à-porter and jewelry through its signature blending of formal with causal and classical with contemporary.
In its restless search for innovation, Bvlgari’s creative universe embraced materials from industry and fashion, giving life to creations with a distinctive design appropriate for both formal and informal occasions.
Tubogas choker, 1980. Photo by Barrella - Studio Orizzonte Gallery
Tubogas choker, 1980. Photo by Barrella - Studio Orizzonte Gallery
Advertising campaign Metamorphosis, 1992-1996. Chandra earrings, 1994. Bvlgari Historical Archives
Advertising campaign Metamorphosis, 1992-1996. Chandra earrings, 1994. Bvlgari Historical Archives
As part of this process, over the years Bvlgari has dared to introduce unexpected materials into the world of jewelry and watches, such as steel, porcelain, silk, wood and marble, adding yet more aesthetic depth while blending everyday wearability with avant-garde design.
Such a rich diversity of materials, which is still a cornerstone of the Bvlgari style, has allowed the Maison to play with chromatic contrasts and enhance the tactile allure of creations through visual stimulation and a great variety of textures.
Advertising campaign Bvlgari Dream, 1981-1989. Silk cord necklace, 1983. Bvlgari Historical Archives
Advertising campaign Bvlgari Dream, 1981-1989. Silk cord necklace, 1983. Bvlgari Historical Archives
An icon of infinite transformation, crafted with mastery and reinvented many times over since 1948.
The icon that rewrites the codes of design with an audacious spirit and creative experimentation.
A celebration of timeless elegance and joyful femininity captured by an iconic, universal motif.
Its sinuous twists of gold and versatile design make it an icon of eclectic innovation.
Defined by its iconic octagonal case, it blends a resolutely Italian style and mechanical mastery.