Eclecticism
Bvlgari’s trademark eclecticism emerged with all its energy in the 1970s, when the Maison’s drive for experimentation met a new generation with new expectations, dreams of escapism and a penchant for exoticism.
This curious, open-minded spirit resulted in a great variety of inspirations and designs, drawing from very diverse cultural and aesthetic sources. Convertible jewels were a staple, along with the long sautoirs featuring elongated and oversized shapes that perfectly suited the 'maxi' fashion of the time.
Convertible sautoir, ca. 1969. Photo by Barrella - Studio Orizzonte Gallery
Convertible sautoir, ca. 1969. Photo by Barrella - Studio Orizzonte Gallery
Advertising campaign, 1970-1978. Theme collection, 1970s. Bvlgari Historical Archives
Advertising campaign, 1970-1978. Theme collection, 1970s. Bvlgari Historical Archives
The eye-catching pendants – often detachable to be transformed into a brooch - proved to be an unceasing field of stylistic research for the Maison, with motifs ranging from oriental influences to Pop-Art divertissements, always striving for colorful and daring exuberance.
Geometrical abstraction alternated with exotic motifs such as elephants, Egyptian statuettes, lotus flowers or fresh interpretations of traditional Japanese lacquer. Large carved emeralds paired with rubies and diamonds quoted the style of Moghul princes with modern flair. These creations saw some of the most vibrant expressions of Bvlgari's love for combining motifs.
"Ice cream" brooches, 1986. Photo by Barrella - Studio Orizzonte Gallery
"Ice cream" brooches, 1986. Photo by Barrella - Studio Orizzonte Gallery