Bvlgari at LVMH Watch Week 2025

2025, the Year of the Snake, sets the stage for Bvlgari to unveil a defining transformation in its iconic Serpenti legend. As the Chinese calendar celebrates this magnetic astrological symbol, Bvlgari imbues its iconic reptilian design with a new eternal dimension, equipping Serpenti with a new in-house self-winding movement.

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Serpenti Seduttori

More than an icon, a Bvlgari signature. First introduced in 1948 as a mechanical timepiece, Serpenti was originally powered by some of the finest movements of its era. Today, Bvlgari reconnects with this heritage through the new Lady Solotempo movement, heightening the hypnotic allure of Serpenti Seduttori.

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Serpenti Seduttori yellow gold watch, creative shot. Serpenti Seduttori yellow gold watch, creative shot. Serpenti Seduttori yellow gold watch, creative shot.

A New Automatic Movement

The culmination of years of meticulous development, the Lady Solotempo BVS100 automatic movement exemplifies Bvlgari’s watchmaking expertise, which naturally extends to its Serpenti jewellery-watches. Designed and assembled entirely in-house at Bvlgari’s Swiss manufacture in Le Sentier, the calibre joins a prestigious family of horological achievements, following the Tourbillon in 2020 and the Piccolissimo in 2022.

A new automatic movement of Serpenti watches. A new automatic movement of Serpenti watches. A new automatic movement of Serpenti watches.
Craftsman fitting the new movement. Craftsman fitting the new movement. Craftsman fitting the new movement.
Hands of the Craftsman assembling the pieces. Hands of the Craftsman assembling the pieces. Hands of the Craftsman assembling the pieces.
A new automatic movement, craftsmanship shot. A new automatic movement, craftsmanship shot. A new automatic movement, craftsmanship shot.
Assembling the pieces of Serpenti Seduttori watch. Assembling the pieces of Serpenti Seduttori watch. Assembling the pieces of Serpenti Seduttori watch.
Serpenti watch, craftsmanship shot. Serpenti watch, craftsmanship shot. Serpenti watch, craftsmanship shot.
Lvmh Watch Week, craftsmanship shot. Lvmh Watch Week, craftsmanship shot. Lvmh Watch Week, craftsmanship shot.
Assembling the dial of watch. Assembling the dial of watch. Assembling the dial of watch.
Lvmh Watch Week 2025, craftsmanship. Lvmh Watch Week 2025, craftsmanship. Lvmh Watch Week 2025, craftsmanship.
A new automatic movement of Serpenti watches. A new automatic movement of Serpenti watches. A new automatic movement of Serpenti watches.
Craftsman fitting the new movement. Craftsman fitting the new movement. Craftsman fitting the new movement.
Assembling the dial of watch. Assembling the dial of watch. Assembling the dial of watch.
Serpenti watch, craftsmanship shot. Serpenti watch, craftsmanship shot. Serpenti watch, craftsmanship shot.
A new automatic movement, craftsmanship shot. A new automatic movement, craftsmanship shot. A new automatic movement, craftsmanship shot.
Lvmh Watch Week, craftsmanship shot. Lvmh Watch Week, craftsmanship shot. Lvmh Watch Week, craftsmanship shot.
Assembling the pieces of Serpenti Seduttori watch. Assembling the pieces of Serpenti Seduttori watch. Assembling the pieces of Serpenti Seduttori watch.
Hands of the Craftsman assembling the pieces. Hands of the Craftsman assembling the pieces. Hands of the Craftsman assembling the pieces.
Lvmh Watch Week 2025, craftsmanship. Lvmh Watch Week 2025, craftsmanship. Lvmh Watch Week 2025, craftsmanship.
Serpenti Seduttori and Tubogas, creative shot. Serpenti Seduttori and Tubogas, creative shot. Serpenti Seduttori and Tubogas, creative shot.

Serpenti Tubogas

Pure and distinctive, Serpenti Tubogas coils the wrist with its flexible single or double coil bracelet. Equipped for the first time with the BVS100 Lady Solotempo in-house movement, the watch’s latest evolutions are crafted in yellow gold and lit by brilliant-cut diamonds on the bezel, elevating the eternally contemporary charm of the sign.

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