Choker in gold with cultured pearls, emeralds, rubies and diamonds, 1988. Bvlgari Heritage Collection
Domvs
At the heart of the historic store, Via Condotti 10, there is a permanent space dedicated to the Bvlgari Heritage Collection. Located on the left immediately upon entry into the boutique, this room formerly dedicated to precious silverware kept its old furniture and has recently been transformed into a heritage gallery. Named Domvs, which means “House” or “Home” in Latin, it offers a rotation of Bvlgari museum pieces, through three thematic exhibitions per year. The Bvlgari Domvs is open every day and on free access to anyone wishing to discover the history of Bvlgari, the evolution of the jeweler’s designs, and the icons that have led to its international success.
The Genius Of Images
This exhibition, “The Genius of Images”, explores the powerful role that visual storytelling plays in shaping Bvlgari’s identity. Featuring selections from the Bvlgari Historical Archives, some of which have never been seen before, the display immerses visitors in a dreamlike world where photography casts the Maison's iconic jewels, watches and precious objects in a new light. From Roman vistas to surreal sources of inspiration to playful reinterpretations of everyday objects, these images reflect Bvlgari’s ongoing dialogue with art and culture.
A significant section of the exhibition focuses on the late 1970s through the early 1990s, a period often described as a golden age for advertising. Here, iconic creations—most notably the “Bvlgari Bvlgari” watch—serve as milestones in a visual journey that continues to define the Maison’s legacy.
Highlights
Enriching our collection
Bvlgari is looking for exceptional examples of jewels and watches created prior to 1995 to enrich the brand’s Heritage Collection. Appointments in Rome, Milan, Naples, Palermo, London, Geneva and New York.
For further information or to schedule a confidential appointment please contact:
