Serpenti
An icon of infinite transformation, crafted with mastery and reinvented many times over since 1948.
The Reborn Series: Iconic Stories of Reinvention
A digital documentary series on the ever-evolving journey to becoming an icon. With passion and courage, bold personalities reveal powerful stories of transformation and reinvention – in tune with the inspiring charisma of Bvlgari's magnificent icon.
The Reborn Story of Zendaya
Zendaya brings her unique blend of elegance, strength and authenticity to the Reborn Series, offering a powerful reflection on transformation and the fluid nature of identity. Like the ever-evolving essence of Serpenti, she embraces change not as a challenge, but as a path to becoming – on her own terms.
