Serpenti
An icon of infinite transformation, crafted with mastery and reinvented many times over since 1948.
Advertising campaign, 1970-1975. Flower brooches, 1960s. Bvlgari Historical Archives
Advertising campaign, 1970-1975. Flower brooches, 1960s. Bvlgari Historical Archives
Celebrating Nature as an infinite playground, Bvlgari has always revisited the perfect shapes of flowers, plants and leaves distilling its distinctive poetry.Interpreted rather than just emulated, Nature not only delivers a large territory of imagination, it is also the irreplaceable source of Bvlgari’s magnificent gemstones. Cabochon buds in vibrant colours blossom in the fanciful vases of Giardinetto creations.
Over the decades, the Maison explored its unique motifs and precious colour palette, crafting floral-themed creations such as the famed Tremblant brooches, whose petals vibrate with every movement of the body as if caressed by a gentle breeze.
Advertising campaign Vedute di Roma, 1960-1965. Flower necklace, 1961. Photo by Robert Emmett Bright
Advertising campaign Vedute di Roma, 1960-1965. Flower necklace, 1961. Photo by Robert Emmett Bright
Advertising campaign Feminine Dream, 1989-1991. Naturalia Marina brooch, ca. 1991. Bvlgari Historical Archives
Advertising campaign Feminine Dream, 1989-1991. Naturalia Marina brooch, ca. 1991. Bvlgari Historical Archives
Gentle flower heads open up with a fresh and spontaneous design.
In its imaginative garden populated by plants and animals, creativity flourishes between skilful stylisation, chromatic vibrancy and captivating shapes, intensifying the joyful energy of Nature and the enticing magnetism of gems.
Advertising campaign Metamorphosis, 1992-1996. Naturalia Marina rings, ca. 1991. Bvlgari Historical Archives
Advertising campaign Metamorphosis, 1992-1996. Naturalia Marina rings, ca. 1991. Bvlgari Historical Archives
An icon of infinite transformation, crafted with mastery and reinvented many times over since 1948.
The icon that rewrites the codes of design with an audacious spirit and creative experimentation.
A celebration of timeless elegance and joyful femininity captured by an iconic, universal motif.
Its sinuous twists of gold and versatile design make it an icon of eclectic innovation.
Defined by its iconic octagonal case, it blends a resolutely Italian style and mechanical mastery.