Serpenti
An icon of infinite transformation, crafted with mastery and reinvented many times over since 1948.
Advertising campaign Metamorphosis, 1992-1996. Diamonds necklace, 1992. Bvlgari Historical Archives
Advertising campaign Metamorphosis, 1992-1996. Diamonds necklace, 1992. Bvlgari Historical Archives
Rome has been at the heart of Bvlgari from its very first creations to the vision it lives by today. An eclectic kaleidoscope of different identities, at the epicentre between Eastern and Western cultures, the Eternal City has forever influenced the Bvlgari style with its multifaceted legacy and diverse artistic landscape.
Inspired by the city’s syncretism and majestic beauty, Bvlgari has forged its very own aesthetic language, embracing with openness and curiosity multiple suggestions.
Amanda Wellsh wears Bvlgari necklace and ring, 2016. ©Gian Paolo Barbieri - Fondazione Gian Paolo Barbieri
Amanda Wellsh wears Bvlgari necklace and ring, 2016. ©Gian Paolo Barbieri - Fondazione Gian Paolo Barbieri
From Rome comes Bvlgari’s ability to mix gems and motifs in a dynamic interplay of movement, volume and texture. Its innate sense of proportions and flair for geometry. The seamless layering of past, present and future. The effortless melding of references and styles.
The city’s famed monuments and architectural details are translated into distinctive designs, while mosaics and marbles relive in precious inlays and gem compositions.
Monete Tubogas choker, ca. 1972. Photo by Barrella - Studio Orizzonte Gallery
Monete Tubogas choker, ca. 1972. Photo by Barrella - Studio Orizzonte Gallery
The monumental domes find new expression in the smooth and voluminous shape of cabochon-cut stones, while ancient coins take centre stage in contemporary and versatile creations. Even its golden light serves as a source of inspiration, with magnificent gem layouts recalling the chromatic palette of the city.
An icon of infinite transformation, crafted with mastery and reinvented many times over since 1948.
The icon that rewrites the codes of design with an audacious spirit and creative experimentation.
A celebration of timeless elegance and joyful femininity captured by an iconic, universal motif.
Its sinuous twists of gold and versatile design make it an icon of eclectic innovation.
Defined by its iconic octagonal case, it blends a resolutely Italian style and mechanical mastery.