Imbued with profound symbolism of perpetual transformation and ancestral energy, Bvlgari's quintessential icon deeply evolved across its iterations, always staying true to its original essence. 

Bvlgari's inventive craftsmanship meticulously reimagined the sinuous form of the mythical creature, maximising the aesthetic possibilities of this powerful sign.

Serpenti debuted in 1948 as a jewellery-watch featuring a bracelet crafted with the tubogas technique that wrapped comfortably around the wrist. 

Later the icon embraced an endless creative experimentation through its multifaceted essence. Gem-set heads, multi-coloured enamels animating its precious livery, graphic scales, figurative or more stylized iterations successfully interpreted the spirit of every age. 


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