Avant-Garde image from Bulgari heritage collection Avant-Garde image from Bulgari heritage collection Avant-Garde image from Bulgari heritage collection

Avant-Garde

Avant-Garde image from Bulgari heritage collection Avant-Garde image from Bulgari heritage collection Avant-Garde image from Bulgari heritage collection

Advertising campaign Metamorphosis, 1992-1996. Spiga necklace, 1991. Bvlgari Historical Archives

Avant-Garde image from Bulgari heritage collection Avant-Garde image from Bulgari heritage collection Avant-Garde image from Bulgari heritage collection

Advertising campaign Metamorphosis, 1992-1996. Spiga necklace, 1991. Bvlgari Historical Archives

Since 1884, Bvlgari has incarnated the very spirit of Italian Genius for its ability to explore uncharted territories and go beyond the beaten tracks to set always new paradigms. 

This future-oriented spirit gave birth to collections that have become enduring classics not only of jewellery history but also of contemporary design. 

Avant-Garde image from Bulgari heritage collection Avant-Garde image from Bulgari heritage collection Avant-Garde image from Bulgari heritage collection

Bubbles Tubogas necklace and bracelet, ca. 1972. Photo by Barrella - Studio Orizzonte Gallery

Avant-Garde image from Bulgari heritage collection Avant-Garde image from Bulgari heritage collection Avant-Garde image from Bulgari heritage collection
Avant-Garde image from Bulgari heritage collection Avant-Garde image from Bulgari heritage collection Avant-Garde image from Bulgari heritage collection
Avant-Garde image from Bulgari heritage collection Avant-Garde image from Bulgari heritage collection Avant-Garde image from Bulgari heritage collection

Advertising campaign Bvlgari Dream, 1981-1989. Hematite parure, 1980s. Bvlgari Historical Archives

Avant-Garde image from Bulgari heritage collection Avant-Garde image from Bulgari heritage collection Avant-Garde image from Bulgari heritage collection

Advertising campaign Bvlgari Dream, 1981-1989. Hematite parure, 1980s. Bvlgari Historical Archives

An emblematic example of this pioneering approach was Bvlgari’s modular jewellery introduced in the 1980s with the Parentesi collection. The rapidly growing desire for creations to be worn from day to night, at work but also at more formal event, stimulated a radical change in the very notion of production. 

Once an incisive and recognisable design was made, its module could be repeated and adapted in a wide number of shapes and jewels, offering an incredible versatility together with a strong aesthetic identity.

Avant-Garde image from Bulgari heritage collection Avant-Garde image from Bulgari heritage collection Avant-Garde image from Bulgari heritage collection

Enamelled sautoir in gold with diamonds, ca. 1974. Photo by Barrella - Studio Orizzonte Gallery

Avant-Garde image from Bulgari heritage collection Avant-Garde image from Bulgari heritage collection Avant-Garde image from Bulgari heritage collection

Enamelled sautoir in gold with diamonds, ca. 1974. Photo by Barrella - Studio Orizzonte Gallery

Avant-Garde image from Bulgari heritage collection Avant-Garde image from Bulgari heritage collection Avant-Garde image from Bulgari heritage collection

Bvlgari Bvlgari pocket watch in gold, ca. 1989. Photo by Barrella - Studio Orizzonte Gallery

Avant-Garde image from Bulgari heritage collection Avant-Garde image from Bulgari heritage collection Avant-Garde image from Bulgari heritage collection

Bvlgari Bvlgari pocket watch in gold, ca. 1989. Photo by Barrella - Studio Orizzonte Gallery

Over the years, many and multifaceted were the creative expressions of Bvlgari’s visionary prowess and avant-garde spirit. From Bvlgari Tubogas to Bvlgari Bvlgari through B.zero1 and Octo, the Maison’s most emblematic icons embody its bold and pioneering Italian approach to ingenious experimentation.  

Avant-Garde

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