Bvlgari’s trademark eclecticism emerged with all its energy in the 1970s, when the Maison’s drive for experimentation met the expectations, dreams of escapism and penchant for exoticism of a new generation. 

This curious, open-minded spirit resulted in a great variety of inspirations and designs, drawing from very diverse cultural and aesthetic sources. Convertible jewels were a staple, mostly with the long sautoirs whose elongated and oversized shape perfectly suited the “maxi” fashion of the time.

The eye-catching pendants – often detachable to be transformed into a brooch - proved to be an unceasing field of stylistic research for the Maison with motifs ranging from oriental influences to Pop-Art divertissements, always in the name of a colourful and daring exuberance. 

Geometrical abstraction alternated with exotic motifs such as elephants, Egyptian statuettes, lotus flowers or fresh interpretations of traditional Japanese lacquer. Large carved emeralds paired with rubies and diamonds quoted the style of Moghul princes with modern flair. Bvlgari’s attitude for cross-pollination, a legacy of its Roman roots, found in these creations some of its most vibrant expressions.  

Eclecticism

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