Serpenti
An icon of infinite transformation, crafted with mastery and reinvented many times over since 1948.
A timeless symphony of style, and a collection that captures the pioneering spirit of Bvlgari marrying the audacity of the new with the reverence of tradition.
A clear statement bridging the Eternal City's majestic past while whispering secrets of stylish sophistication.
Advertising campaign Bvlgari Dream, 1981-1989. Bvlgari Bvlgari watches, 1980s. Bvlgari Historical Archives
Advertising campaign Bvlgari Dream, 1981-1989. Bvlgari Bvlgari watches, 1980s. Bvlgari Historical Archives
The Bvlgari Bvlgari collection stands as an emblem of Bvlgari's enduring fascination, epitomising the Maison's ability to express its Roman DNA with a contemporary twist.
Designed in the shape of a cylinder section, the watch case is reminiscent of the columns in Roman temples. Inspired by the round inscriptions on ancient Roman coins, the iconic double logo encircles the bezel of the Maison’s timepieces and the jewellery creations curve like an eternal promise, a never-ending loop that emulates Bvlgari’s reinvention of the classic.
A testament to Italian genius; a line conceived for lovers of the brand who seek to make a distinctive and adaptable choice.
Advertising campaign Bvlgari Dream, 1981-1989. Bvlgari Bvlgari watches, 1980s. Bvlgari Historical Archives
Advertising campaign Bvlgari Dream, 1981-1989. Bvlgari Bvlgari watches, 1980s. Bvlgari Historical Archives
Advertising campaign Metamorphosis, 1992-1996. Bvlgari Bvlgari watch, 1980s. Bvlgari Historical Archives
Advertising campaign Metamorphosis, 1992-1996. Bvlgari Bvlgari watch, 1980s. Bvlgari Historical Archives
It is a narrative that weaves together cultural connoisseurship with the timeless appeal that thrives within the circular logo.
Each creation is so much more than an accessory; it's a piece of Rome's soul, crafted to accompany its wearer through the journey of time.
An icon of infinite transformation, crafted with mastery and reinvented many times over since 1948.
The icon that rewrites the codes of design with an audacious spirit and creative experimentation.
A celebration of timeless elegance and joyful femininity captured by an iconic, universal motif.
Its sinuous twists of gold and versatile design make it an icon of eclectic innovation.
Defined by its iconic octagonal case, it blends a resolutely Italian style and mechanical mastery.