A continuous evolution, an unending transformation, a fascinating metamorphosis: the Serpenti jewellery and watch collections celebrate the legendary snake, Bvlgari's most irresistible icon. A symbol of power, seduction and unstoppable change, the mythical animal now inspires new, ultra-contemporary creations, infusing ultimate glamour with audacious style.DISCOVER THE CREATIONS
BVLGARI SERPENTI JEWELLERY COLLECTION
THE SEDUCTIVE METAMORPHOSIS OF AN ICON
Embodying a creative approach that spans from design to craftsmanship, Serpenti has been an emblem of Bvlgari’s outstanding jewellery know-how since its debut in 1940. From sparkling jewellery creations that inject a touch of glamour into everyday life to coiling watches encrusted with diamonds, Serpenti is constantly reinvented with each new, captivating edition.DISCOVER THE SERPENTI JEWELLERY COLLECTION
FROM MYTH TO ICON
A myth. A legendary icon. An emblem of endless metamorphoses. For over 70 years Serpenti has taken an endless variety of forms, showing just how versatile the emblem can be. From heritage pieces to the latest renditions, the icon has morphed to create maximum attraction, remaining forever irresistible. Enter the realm of Serpenti and discover the endless evolution of Bvlgari’s most enigmatic and captivating icon.
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